Facebook is a social network designed primarily for relaxation and connecting with relatives, friends, and acquaintances. However, here you find an enormous audience: people of various professions and with various interests, who can be targeted to buy from you, through correct and effective targeting. So, the Facebook ads management service helps you run ads on Facebook, Instagram, Messenger, or Audience Network.
The goals pursued when administering Facebook Ads:
- Increasing brand visibility;
- Generating as many potential customers as possible;
- Creating a professional presence on Facebook;
- Creating brand-loyal audiences.
How to advertise on Facebook?
- We visit business.facebook.com;
2. We log in with Facebook;
3. We create a Business Manager;
4. We are creating an advertising account;
5. We enter the card data;
6. We tick “I am advertising for business purposes”;
7. From business.facebook.com/adsmanager we are ready to set the ads.
The SEOLITTE workflow in managing paid ads:
- We make a plan, strategy, and goal setting for paid promotion on Facebook;
- We analyze the pages of the most important competitors and create a unique promotion strategy for your brand;
- We analyze the behavior of the target audience (what time it is active, what hobbies it has) and create audiences based on age, interests, location, etc.;
- We install the Facebook Pixel (if necessary) to track the behavior of potential customers who have reached the site from the Facebook page;
- We create and manage Facebook ad campaigns according to the Facebook Marketing strategy;
- We set up A/B Testing campaigns (if applicable);
- We set up remarketing campaigns;
- We constantly monitor the results of active campaigns;
- In parallel, we also deal with the creation of the content on the page - the story of the brand / about us / services, etc., setting up the statistical tools, creating and implementing the monthly publication plan;
- We analyze key metrics and modify the strategy, if necessary, to achieve the best results;
- We analyze and identify the type of content that generates the most reactions from users;
- We optimize the audiences created and identify the ideal customer profile for each product or activity segment;
- We measure and analyze data to calculate ROI: we statistically monitor the Facebook page and do monthly reporting.
What promotional activities amplify the results achieved through Facebook and Instagram Ads?
So, in addition to managing Facebook ads, for a good presence on Social Media, SEOLITTE can take care of the quality and the daily activity of the Social Media page:
- Creating a quality, original, interactive content strategy with relevant hashtags and "Call-to-Action";
- Developing interesting topics to reach the company's target customers;
- Creation and management of all published content;
- Establishing a schedule for publishing posts according to the Facebook Marketing strategy;
- Optimizing the page from the SEO point of view (identifying the top keywords and including them).
Do you need optimized promotion campaigns as well as correct and professional management of Facebook ads?
All you have to do is contact us at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com and we will come up with the best offer for you!