Online business promotion methods: SMM, SEO, Google Ads

Together with the team, we kept asking ourselves, why do some businesses replenish their customer list constantly, how do they attract them in such large numbers and with such consistency Online? Be it Offline or Online - it's important to be able to talk about satisfactory sales!

Ways to promote a business online

But how do you attract your customers? Through outdoor advertising or practices promoting the online site through different channels? If the pandemic hasn't affected your sales and profits, then you probably don't need to read this article.

But wait! I have collected some really useful material for you.

And no, we're not going to push you to buy anything. We're just going to help you understand how you can grow your brand online and how to increase your customer base effectively and in the long term.

So, let's see what tools and methods you have at your disposal as a business owner, and what possibilities the Online offers you today.

SOCIAL MEDIA MARKETING

There are several methods by which you can convert from Social Media:

Turn simple views and likes into orders. This is only possible by understanding and anticipating customer needs. Exposure with the right message in front of your audience, humanizing the brand, as well as private discussions with the client or potential client about their needs and goals, bring real results, in an extremely short time. They are all simple marketing strategies that work in good time.
Creating an attractive profile with detailed information about your business. Everyone, whether they are just following your page or already a customer, wants to make sure that the brand has a positive image before they end up taking money out of their pocket for a certain product. A well-structured profile is your image, which will bring you sales or not.
Creating video content/Social Media evidence about the products offered. The biggest advantage of social media is probably the opportunity to present your product or service in the smallest detail. Sometimes users don't have time to read long and informative posts, then you have to show them the usefulness of your product/service simply and quickly.

Products that have a story behind them, more often than not, become the most marketed. People want to know behind-the-scenes details, hear stories about the origin of ideas, and learn about the people behind a brand, and Social Media is built for this purpose.

SEO - site optimization for search engines

Currently, the Google search engine is the leader in attracting resulting traffic. In the Republic of Moldova, he owns approx. 94% of the search engine market.

SEO promotion for Google involves improving the site for search engines and "stimulating" quick and high-quality indexing of the pages on the site.

To become Google's friend, it is necessary to carry out a series of works for the internal and external optimization of your website:

Unique content. To place unique content on the site, it must be constantly updated with new, useful information that will be extremely interesting to visitors.
Custom titles and meta tags. Website pages must contain unique meta tags. It is necessary to process each page of the site according to this principle, otherwise, you can easily be penalized for duplicate content. These are the rules of the giant Google, it fights intensely with any content that seems to be plagiarized.
Page loading speed. Tests the loading speed of each page of the site. If web pages load extremely slowly, people won't be waiting for them in 2024 because they have no time to waste. It's the same with Google, which cares about the level of satisfaction of each user. Thus, if your site loads in more than 4 seconds, you will have problems with sales as well. The promotion of a site cannot be without optimizing its speed. You knew about its importance, didn't you?
Link building. It is important to control the quality of the links that lead to your site. Choose to post content on sites with authority and popularity, and link directly to your site. Good quality link referrals matter more than you think.

GOOGLE ADS (Pay per Click)

Google Pay-per-click (PPC) advertising is one of the most widespread payment systems for online advertising. The advertiser places his ad in the search engine and is charged only when the user clicks on his ad, in other words, he only pays for resulting traffic.

With Google Ads, you pay for each real click, obtained from a well-chosen target audience.

Why do you need to run PPC campaigns?

Your ad is seen by a large number of users, but you are only charged for those who visit your site.
You can set the campaigns so that your advertising is seen only by those who fit the profile of your ideal customer.
You can start your promotion campaign with a tight budget, plus you have full control over your spending on these advertising services and can change it whenever you want.
With Google advertising services, you start selling from the first day of your online presence. You don't have to wait a long time to recoup your initial investment. Compared to SEO optimization services, where the investment pays off in time with professional SEO tools, and the added value is visible after a few months, Google Ads works quickly.
Your ad appears in front of those who are interested in your product/service.

IMPORTANT: Pay-per-click services complement SEO optimization services and Social Media Marketing services, all of which are a vital part of Online promotion services. In addition, through remarketing campaigns (tracking the potential buyer) you manage to conclude transactions with buyers who have a harder time deciding/postponing the purchase of a product or service.

If you've come this far, it means that you've probably been interested in discovering all this from the perspective of an SEO agency and rethinking your online business promotion, especially when you're not sure if you're doing it through the right channels. It's time to change your promotion strategy!