An SEO campaign is a sustained and planned effort over some time. This is designed to improve a site's ranking in organic search engine results. The purpose of the SEO campaign is to increase the visibility of a business online, to attract a qualified potential clientele, which will later turn into loyal customers of the given business.
Here are the structuring and implementation steps for a proper SEO campaign:
Step 1: Do a good keyword analysis. Any successful SEO campaign begins with a well-defined goal, and the goals in SEO optimization are necessarily related to positioning in the top 3 - 5 Google on a series of keywords relevant to the niche you belong to.
Keywords are the words, queries, and phrases that people enter into the Google search box to find the information they are looking for. These words can take many forms: a single word, a phrase, a sentence, or a question. So, keyword analysis consists of selecting keywords relevant to the niche the site belongs to to use in quality SEO optimization.
Keyword usage and targeting are part of search engine ranking algorithms. So we can apply some effective keywording techniques that help create optimized web pages that rank well in search results.
These are SEOLITTE's recommendations regarding the use of keywords:
• Use the keyword in the title tag at least once. Try to keep the keyword phrase as close to the beginning of the tag as possible.
• Once prominently at the top of the page.
• At least 2 -3 times (including variations) in the text of the page. Maybe, even a few more times, if the text is long enough. You will probably be tempted to use these keywords more than once, but experience shows that this does not bring any added value from the SEO perspective, quite the contrary.
• At least once in the "Alt" attribute of an image on the page. This will not only help increase traffic from web searches but also from image searches.
• Once in the URL.
• At least once in the meta description.
Step 2: Publish high-quality content. Various types of content can be created on a website, but search engines pay the most attention to written text. That's why, to rank high in online search results, you need to create interesting, high-quality, and detailed content about your niche.
For website texts (main pages, blog texts) expertise matters enormously. The texts must be detailed, and written for those interested in the field, from the perspective of a connoisseur. Comprehensive texts that accurately and comprehensively answer potential visitors' questions are appreciated. Medium and long texts are welcome.
Step 3: Onpage Optimization: Search engines are limited in how they crawl websites and interpret their content. A web page does not look the same to you and the search engine. In this section, we will focus on the more "technical" aspects of creating a page so that it reflects the same structure for both the user and the search engines.
On-Page SEO elements to implement in an SEO campaign:
1) Meta tags
2) Headings
3) Optimized images
4) Structure
5) the name of the links on the site
6) site loading speed.
Meta tags (the descriptions that appear in Google results) are intended to attract visitors to the site and must be human-oriented. While titles, and other important meta tags, must contain well-chosen keywords to be a positive signal to the engines.
Step 4: Building Backlinks - Content distribution is also a vital step in your content marketing campaign. Why? Because you produce the highest quality content for nothing: if you don't set up your distribution strategy, you create it for nothing.
In an SEO campaign distribution is done in two ways:
- organic – by sharing content on social media pages relevant to your business, or by publishing content on other sites relevant to your niche, through Outreach strategies (Press Releases), guest posting, or natural uptake of your content by other sites, facilitated by the quality and usefulness of the content.
paid – through advertisements placed on Social Media or Google (Facebook Ads, Google Ads, LinkedIn Ads, etc.) or by placing paid articles.
Step 5: Monitoring SEO Results - SEO experts track data on rankings, online references (mentions), backlinks, and many other metrics to help analyze the success of the applied SEO strategy and create new SEO plans that bring the desired result. Each month, track the contribution of each traffic source to your site, including:
Direct navigation: manually typing site name, bookmarks, email links without tracking codes, etc.
Referral Traffic: Backlinks from the web or links from email marketing campaigns that can be tracked online.
Search traffic: Queries that send traffic from a web search engine.
What do we mean by SEO results?
- Improving the quality of the site and correcting technical errors.
- Growth in positions.
- Increased visibility.
- More organic traffic.
- Lower bounce rate.
- Increase in the number of sales.
- Following a positive dynamic on the indexing speed side, Google's reaction to the changes produced on the site.
- Increasing the authority of the domain, so that when new pages appear, we automatically get good positions on the new keywords.
Step 6: Optimizing and improving results - this is done through small actions with a big impact. Next, we will present you some optimizations in this sense that have proven their effectiveness over time.
How do you improve your SEO campaigns?
- Favicon optimization - can influence click rate if it looks good. Having a good favicon can make a difference to CTR if you manage to make it attractive: maybe minor, but important
- Updated Meta Descriptions - A study shows that in 70% of cases, Google will rewrite the meta description. Usually, because it doesn't use the keywords the user is searching for. But if we write a well-crafted meta description, it can make users click. And that means creating meta descriptions rich in those keywords that people are searching for. So that when Google uses your meta description, it brings clicks. This is a great opportunity to promote your page in search results.
- FAQs and how-to charts - these help you appear in featured snippets in search results.
- Numbers in <title> - numbers usually yield fairly consistent results in improving click-through rate (CTR). But you don't have to spam about it. Don't include them if they don't make sense and don't "fake" them. But if you can include a number, it will often increase the click-through rate. Another idea is to put things in brackets (round or square).
Do you need well-set SEO campaigns with guaranteed results? Contact us by e-mail or no. by phone, at info{@}seolitte.com, or call us at +373 69 809 235! We take care of the rest.