The best online business card is a flawless website. If you pay more attention to it in 2024, the door to success is practically open for you. This is because the online environment is becoming more and more part of our daily lives. Any purchase decision starts with researching specific products and services online.

That is, in organic or paid search engine results (such as Google). And continue with the analysis of brands on social networks. And then they move to review sites (like TripAdvisor).

Just think, how many times a day, on average, do you access various websites? How often does their content captivate you? Yes, you are someone's potential customer too. But have you thought why you go to the website and not go directly to the office of that company? The answer is as simple as possible: you want to know the scope of a company's activity. This is without getting in touch with it until you are convinced that it can deliver/provide you the products or services you need, at the required quality.

That is exactly why your company website must be convincing. In 2024, a well-built website is considered an indispensable tool for a business. With his help, you can work and earn, day after day. Three things should contribute to the proper functioning of a website, to successfully convert visitors into customers, namely:

1. Easily access and find the site in search engine results;
2. The impeccable design and content of the website;
3. Simplicity and clarity in navigation.

1. Easily access and find your site in search engine results

For your website to be included in the search engine database, it must be indexable. To achieve better results in the top search engine results, the most important content should be in HTML format. Images, Flash files, Java scripts, and other types of non-text content are often ignored or devalued by search engines.

Also, to be easily found online, it should contain keywords relevant to your business. Because online everything starts with the word typed in the search box. Keyword analysis is one of the most important, valuable, and profitable activities in search engine marketing.

Ranking in the top search engine results for the right keywords can make all the difference for your website. With the help of analysis work to find the words that are searched in the market you are active. Thus, you will not only learn which terms or phrases to target with your SEO activity, but you will also learn things about your customers and how to reach them more easily.

2. What are the basic principles of good web design? But of an irreproachable content?

• Fast website loading - it's a key factor for a good conversion. But it also contributes to a good ranking in the search engine charts. What's more, if your site takes more than 4 seconds to load, 79% of those who have visited it will not return to it.
  The first page must be well thought out - 95% of people visit the homepage of your website. That's why he has to be the most attractive.
• No annoying widgets (eg pop-ups, ads) - too many annoying pop-ups will drive visitors away from your site.
  Make the message painfully clear on the main pages (for more information is the Blog category) - it must be clear from the first 3 seconds what the site is about. But, make it obvious what you expect the user to do once they've landed on your site.
  The site should have a coordinated design - that is, which is comfortable for users.
• Navigating the site is easy - a well-organized menu. Most people start reading from the top left and continue to the bottom right.
• The site must be complete (if you have a site under construction, you better tell your visitors that they will find more content in the future. You can do this by using phrases like: "Content updated weekly" or "New products added monthly ").

3. Simplicity and clarity in browsing the site

To deliver results, your website must offer a highly enjoyable browsing experience. The website must have a robust, intuitive architecture and be well organized. Here you need to pay special attention to the part of arranging texts (information architecture of the site), images, videos, and other parts of content on the site. Also, pay attention to the combination of colors on the site and the concordance between the design elements. 

Did you know that the first visit to the website determines whether the visitor will become your customer or not? This is the first impression, which must be impactful. Even if the visitor doesn't buy right away, it matters a lot what impression he gets about the seriousness of your company.

Do you need to get your website optimized to meet the rigors of 2024? We offer you a FREE ONE-HOUR CONSULTATION to see what your digital challenges are and come up with solutions adapted to your website. Call +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com and let's talk!