In a world where we live more online than offline, learning to operate with the tools of the virtual environment is much more than a necessity, especially if you have a business or a website that you want to grow, like traffic and conversion.
We have all heard the term SEO Optimization more than once, and together with it, the notions of SEO On Page (SEO actually done on the website) and SEO Off Page (SEO outside the website) are always mentioned.
So let's remember the basics of SEO.
Let's say you have a functional and successful website. Sure, it looks like it has a lot of prospects, but how do you make it appear among the first or even the first in search engines and increase your organic views?
You already know that it is not exactly an easy task to convince the search engines that you deserve to be the first in the search charts. That's exactly why you need SEO.
Known as Search Engine Optimization, this is the term used to describe the necessary processes you must undertake to optimize your web page by the rules of the game for search engines.
When we talk about SEO, we talk about some important topics like:
- The importance of matching the meta tags of pages with their content.
- Describing pages in such a way as to give search engines clues about what your website is about.
- Text formatting, correct use of H1, H2, H3 tags, etc.
Moving on, let's talk about the two components of SEO: On-Page SEO and Off-Page SEO.
Anatomy of Off-Page SEO
There is no better combination of words to replace the term Off-Page SEO than link building. And let's be real, how can a search engine better compare a web page's "votes of trust" if not through the links it receives from other pages?
"The most important thing in SEO is the content of a page," some think, "what's extra is just details."
They may be right, but let's step outside the virtual world and step into the real one. How would you feel if you had no feedback from society regarding your activity? Perhaps this is why search engines also need to see how you relate to other web pages.
This doesn't mean that everything in SEO is about the quantity of links pointing to your web page; it seems that their quality is also very important: where are these links coming from? What is the source of each?
Link building is a vast topic and encompasses many aspects, but there are a few important things to keep in mind if you care about how your web page looks to search engines. Some of these are:
- Creating a connection with other web admins to improve Off-Page SEO. Contact them via Twitter, email, or Facebook – these are just some of the ways you can do this.
- Creating collaborations with other websites that are relevant to your niche – this helps build your page's online reputation.
Seeing what links your competitors have can help you a lot. You can use the SEMRUSH tool to do this. The more you compare yourself to the best, the more chances you have to become one of them. - Practicing guest posting can bring you a lot of external validation in the virtual world. What does this mean? It's simple: you post quality content on other web pages, then add the link to your page.
Perhaps one of the most important tips on this topic would be to post really good content, and over time, it will naturally attract good-quality links.
Why would you need off-page SEO anyway?
The answer may seem simple, but as simple as it seems, it is as important: Off-page SEO is not only a way to build a strong name online, but it is also a method to create fruitful relationships and connections in the virtual world.
The second, but not the least important, component of website optimization is On-Page SEO.
If you already feel that you are overloaded with definitions and notions about SEO, our aim is not to drag you even more. So we're going to try to make the definition of On-Page SEO much simpler for you.
On-page SEO refers to all the internal factors that make a page rank higher in search engines.
This is about the quality of the content on your page, which should normally meet the requirements of as wide a range of people as possible. You need to master the ability to translate this content into search engine language - these are two of the most important components of On-Page SEO.
When we talk about creating good content, we are talking about content that would make people online share your website pages on their sites.
The structure of the URLs, the format of the images, the loading speed of your web page, and the way you use keywords, tags, and HTML meta tags – all these create the notion of On-Page SEO. In other words, it is the content that helps to label the quality of your website.
So, is it possible to make your website "search engine friendly"?
Is it possible to make your website appreciated by search engines and placed at the top?
As you can tell, the answer to these questions is "Yes".
Maybe it all depends on how well you know your chosen niche. Or maybe it's all about how well you know how to use SEO tools. Whatever the answer to this question is, you are the only one who can decide which direction your online project is headed.
The SEOLITTE team is with you on your way to impeccable SEO. Don't hesitate to contact us for help with both on-page and off-page SEO.