Is Off-Page SEO Helpful for Improving Your Rankings?
In a world where many people live online more than offline, it is that important to study and understand the digital universe at its all.
What does SEO mean? What roles do On Page and Off Page SEO play? And the most important question: are they worth using or are they some pompous terms, among the multitude of others which appear on a daily basis?
These are the questions we’ll try to answer in the following article.
So, what is SEO?
Let’s say you have a good-running online website. Of course, it seems that it has significant perspectives, but how can you rank your site on the first page of Google, Bing or Yahoo?
We all know that “convincing” the search engines that your webpage deserves to be on the top of others is not an easy task. That’s the role of SEO. Known as Search Engine Optimization; it is used to describe the processes you need to perform for optimizing a website for search engines.
When we are talking about SEO, we are talking about some essential topics such as:
• The importance of getting the page titles and the page content fitting well together;
• The description of the page, which gives the search engines a relevant summary of what the page about;
• The text formatting, the correct use of H1, H2, and H3 tags, etc.
In other words, SEO is that particular language which search engines need to understand what your web page is about. To sum it up, On-Page SEO and Off-Page SEO are the two most important parts of this notion.
Let’s Talk About On-Page SEO
If you already feel that you are overloaded with information regarding the definition of SEO, I won’t tax you more with a theory on this topic. Making it easier to understand, On-Page SEO is the sum of all the factors which make a web page rank higher in the search engines. As simple as that!
The quality of the content of the page, which means that the content supplies a demand to a broad category of people, and the “linkability”, which is only translated through: people will reach your web page, copy its URL and share it. These are the two critical components of On-page SEO.
The URL structure, the images' format, the loading speed of the web page as well as using the keywords – all of these build up the notion of On-Page SEO.
Can we make our web page look “friendly” to search engines?
Can we make our web page “wanted” by the search engines in order to be on top?
As you can see, the answer to these questions is yes. Maybe it’s all about how well we know our niche?
Off-Page SEO Anatomy
There are no better words to define Off-Page SEO than “link building”. And let’s be realistic, how can a search engine decide the level of “trust” of a web page, if not through the incoming links from other websites?
“The most important factor is the content of the page, anyway.” – you would think; “Everything that comes after this represents just details".
Well, yeah, you may be right, but let’s step a little out of the virtual world and think about the real one.
How would it feel if you wouldn’t get any feedback from society regarding your activities? Maybe that’s precisely the reason why search engines need to see what your “relationship” with the other web pages is. But, be warned, it’s not about the number of links that are pointing to your website; it’s about their quality – where the links are coming from.
Link building is a vast topic and covers many aspects, but there are some important things you should know about this such as: taking into account the reputation your website has on search engines and how friendly it is towards them. To outline just some of them:
- Creating a connection with other webmasters may play a significant role in improving your Off-Page SEO. Twitter, email – these are just a few of the ways you can do this.
- Linking your website to other ones which are related to your niche is a significant step for creating your web “off-page” reputation. Don’t insert links that don’t “belong” to the field you chose for your website.
- Learning about the link practices from your competitors can help you a lot. You can use SEMRUSH tool for doing this. Moreover, you will identify yourself with the best, the more chances you have to become one of them!
- Practising “guest posting” can bring you a lot of “external validation” in the virtual environment. This only means you can publish some valuable content on other websites and add links to your page.
And maybe the most important one is: Post great content to your website and it will naturally attract other quality links?
Why do you need Off-Page SEO?
The answer may seem simple, but what’s also simple is its importance: Off-Page SEO is not just a way to build a strong online name, but also a way of creating relationships and connections in an online environment.
As nobody can “function” in the real world alone, nobody can “function” in the virtual one either. Whether real or virtual, we will always require a society. Thus, we must adapt to it.
Not caring about your “off-page fate” is like having the greatest house in your community, which nobody comes to visit because you hide it behind the highest fences you found. Usually, it’s not about the house we have; it’s about the number of houseguests we get daily.
Just like normally, relationships don't form by themselves - you need to put some effort into creating them in the online world.