Organic traffic is visitors who come to your site as a result of your pages appearing in unpaid ("organic") search results, such as Google results.

The difference with PPC traffic is that paid traffic comes from clicking ads like Google Ads on the results page.

In Google Analytics, this traffic can be viewed as follows: access the Channel Group report, which you can find by clicking on Acquisition / All traffic/channels. The "organic search" shown here refers to traffic from SEO.

In general, in addition to traffic obtained from searches, there are also these channels for obtaining traffic on the website:

• Direct traffic: it's about visitors who come directly to your website, by entering your URL.
• Referral traffic: visitors who come through links/referrals from other websites.
• Social Traffic: Traffic that comes from posts on social media sites.

Among the advantages of getting significant organic traffic month after month are:

1. Organic traffic results in highly qualified leads who have entered exact keywords relevant to your business into the Google search box. In other words, they are already aware that they need products/services similar to what you have to offer.

2. SEO means long-term sustainable results and strategy, SEO done right pays off in the very long term. So website optimization will give you a sustainable competitive advantage.

3. It's profitable - SEO's return rate (ROI) was 529% globally.

4. Improve your brand loyalty - if the Google influencer believes in you, it means you are a strong brand. And a positive business image increases customer loyalty.

Methods to increase organic traffic

So your challenge is to make sure that when people search for a product or service similar to what you have to offer, they find you and not your competitor.

Here's what you can do to increase your unpaid traffic:
– On-page SEO. Here you have to optimize the site content: texts, headings, site loading speed, and correct use of keywords on the site texts. All – to position as well as possible in the SERPs for certain keywords.
– Off-page SEO. This stage represents the process of affiliation with external references (backlinks) with SEO authority. That – to improve the positioning of a site in the SERP.
– Technical SEO focuses on the right architecture from a search engine perspective. That is, the site should be designed according to a structure that allows Google to access, interpret, and index that site.