Sometimes when you follow your dream, it opens the door for others to be able to follow their dreams as well.” - says Neil Patel, digital marketing expert, influencer and author of multiple electronic materials on SEO. Getting your business to the top of Google is not easy at all, especially if you don't know what to arm yourself with in order to succeed. However, the specialists in the field come to your aid, with useful information about virtual marketing and SEO.
In this context, the SEOLITTE team recommends you to read 5 books about SEO optimization. Complete your library with internationally renowned authors:
#1 SEO 101: Learn the Basics of Search Engine Optimization – Search Engine Journal (SEO 101: Learn the Basics of Search Engine Optimization) (you can find it for free at this link: https://www.searchenginejournal.com/seo-101/)
SEJ (Search Engine Journal), a community founded in 2003, has behind it the effort of dozens of SEO experts from all over the world. Among them are Loren Baker, Danny Goodwin and Anna Crowe. Their desire to help young professionals led to the launch of an e-book entitled "SEO 101: Learn the Basics of Search Engine Optimization". The 324 pages cover all the basic knowledge that an SEO specialist should possess.
Some of the topics addressed by the authors include:
Why are links so important in SEO?
- 20 Years of SEO: A Brief History of Search Engine Optimization.
- 15 SEO Myths That Will Never Die.
- Top 140 SEO personalities you need to follow.
You don't want to miss out on this treasure. It is considered one of the best introductory books in this field.
#2 Search Engine Optimization All-in-One for Dummies – Bruce Clay
The technical nuances of SEO optimization require a very simplistic approach to be able to handle the task of making a successful promotion. If you want to improve your SEO skills and understand how it works, then Bruce Clay's book is for you.
The best part is that the examples and research in the book come packed with very accurate data - all to explain to you the importance of SEO and the power of SEO in promoting any type of business. In addition to keyword analysis strategy, ideas for creating quality content, web design standards, programming, and creating a user-friendly site, Clay also talks in simple language about the technicalities of implementing an online promotion strategy. This is considered one of the easiest books for young SEO specialists.
#3 SEO Step-by-Step – Caimin Jones
White hat SEO practices, easy to follow (in other words: those that have no ban from Google), are described in very simplistic language in Caimin Jones' book. Only good for SEO beginners, this book brings you a lot of useful tips. Jones, author of the bestseller “WordPress Step by Step. The Complete Beginner's Guide to Building a WordPress Website or Blog" teaches you in SEO Step-by-Step how to get that valuable organic traffic. It does this through a series of demo tutorials and explains, for example, why you should choose long-tail keywords instead of short-tail ones.
In addition to all this, it shows you how to generate content that both users and search engines appreciate, and how to do effective on-page SEO to get more traffic. Also here you will learn about the impact of your web page loading speed on SEO optimization.
In the introductory part of the book, you will find detailed information about how search engines work, their algorithms, and the impact of website design on their perception of the website. All this will help you understand how Google "thinks". Next, you will find a list of SEO analysis strategies you need to practice SEO correctly, as well as specific promotion techniques that you can use at every stage of your business development.
Singleton and Jantsch will teach you how to build and manage your online reputation, especially when you receive negative reviews. The authors of the book guide you on how to use PPC advertising most effectively.
#5 SEO Secrets 2019: the Ultimate Guide on How to master Search Engine Optimization FAST! – Phillip Rusell
If you want to improve your SEO knowledge quickly, then you need information and tricks that you can learn just as quickly. According to the expert Phillip Russell, this field is not as difficult as it seems at first glance. Once you learn all the tricks and apply them correctly - everything becomes easy.
From this book, you will learn how Google search works and you will receive 3 effective tips for correct SEO optimization. The author will make your work easier and present you with a list of free SEO tools to improve the quality of your site on the SEO side and beyond. Also here you will discover 17 on-page optimization techniques, 4 backlink-ing strategies, and other things you need to know about local SEO, SEO for YouTube, etc.
Yes, SEO has indeed become an indispensable field in digital marketing, and your business must not miss a single point in this chapter if you want visibility and reputation in the market. You can't have good online visibility without being where your potential customers are, ie in the search engines. Learn from the best and use practical tips from SEO books. Or even better, together with SEOLITTE online promotion agency (contact us at +373 69 809 235), based on these recommendations, create suitable digital marketing strategies for your business that will bring it to another level of quality.