Quality – Speed – Efficiency!
In just the last 5 years, Google has given us numerous growth opportunities in the marketing field.
These significant changes, or in other words, opportunities for improvement, ranging from major algorithm updates to mobile-first indexing, had, in essence, the same goal: to provide users with the best search experience possible!
Google wants to show the user the best content, at the right time, on the right device, and – of course – in the shortest possible time.
To achieve this, Google is launching new opportunities to optimize the search service and adapt it for different types of devices.
Some marketers struggle to keep up with these massive changes and adapt to them, and that's the only way they get remarkable results. Why? Because they have learned not to fall behind Google's algorithms, which are always evolving and focusing on content and its quality.
Smart marketers know that they need to have similar goals to Google, to keep pace with it, which aligns with the general principles of good business: providing content that resonates, engages, and converts – anywhere, whenever, and however the user accesses it.
It's important to not only focus on where your site is in Google now, but also where Google will be heading in the next six months, one year, two years, or even five years.
If you can stay ahead of these important changes, you have a chance to stay in the Google rankings and remain competitive to dominate your niche online.
A Few SEO Changes to Consider as We Head Towards the End of This Year:
From SEO Optimization to "Focus on Content"
Just as content alone is not enough to guarantee SEO success, using SEO mastery alone is not enough to guarantee that people will find and be attracted to your content.
Data that helps marketers understand consumer intent to create intelligent content that aligns with the customer journey, delivering a successful and memorable experience, is also critical.
Steps to Follow to Adjust Your Site to Modern SEO Standards:
- Make sure your content creation is data-driven. Content marketing without data is pointless.
- Define the audience, engagement, and conversion metrics that matter to you.
- Track metrics and measure them to get the insights you need to help you create meaningful content that people want to consume, which will then improve your future marketing efforts.
- Creating high-quality content with SEO in mind from the start will increase your visibility in search results. Accordingly, this great content can then be amplified through social media, which will create high demand that you can then harvest through organic search.
- Create and optimize high-quality content that will deliver a huge return on investment, such as articles, videos, and infographics, to help people (answer important, popular questions or provide practical information) or capitalize on trending topics.
- Help your brand stand out by winning territory with featured snippets, links, related questions, images, videos, and tweets shared on other sites.
From Mobile to Mobile-First
Over the years, Google has been telling marketers about the shift to mobile-first, and lo and behold, the much-promised shift happened as mobile searches overtook desktop.
Today, optimizing for mobile search is no longer optional. It is mandatory. You need to be mobile-ready if you want a valuable online presence.
Sites that aren't optimized for mobile lose about 68% of their traffic, according to BrightEdge research. Thus, understanding the behavior and intent of mobile users is essential today. Make sure your mobile experience meets or, better yet, exceeds the expectations of internet users, or risk losing large market shares to the competition.
Remember, make browsing on a mobile device a fast and efficient experience. In addition to being attractive and easy to navigate, mobile sites must also be very fast. According to Google research, 53% of mobile users leave sites that take more than three seconds to load (am I signing up here too?). Following SEO best practices like image optimization, redirects, and JavaScript is a "must" for entering today's digital world.
Conclusions
SEO and data traceability are critical to integrating a successful digital strategy. Creating effective and intelligent content is the way to success, to higher income, and over time it will prove the effectiveness of the investment, and you will reap the beautiful fruits of a correctly implemented SEO.
If you want exceptional results for your website, don't hesitate to contact us to request a quote for Digital Marketing and SEO services! We will be happy to answer your questions and propose working solutions.