Search Engine Optimization ("SEO") ensures that the website can be properly indexed by popular search engines such as Google or Bing. Search engine optimization can deliver higher volumes of website traffic at lower costs than PPC advertising, such as Google Ads or Facebook Ads, and has an average conversion rate of 5-7 times higher than other traffic acquisition channels. traffic to the website.

Drupal offers many modules and opportunities to optimize your website for search engines. Here's how to improve SEO on Drupal:

Pathauto
Drupal automatically generates URLs for content without requiring the user to manually specify the URL. This allows you to have specific URLs based on keywords instead of numbers. URLs are based on a system of tokens, which the administrator can change as needed.

Global Redirect
Drupal creates a clean URL for each page on a site (for example, "content/about us"). However, Drupal also creates a URL using the page identifier (eg "node/1234"), resulting in multiple addresses for the same page. Redirection ensures that only the clean URL is activated; preventing problems with multiple URLs created for a single page.

Single redirect
Drupal allows you to specify a redirect from an old URL to a new one, or an external URL, using any type of HTTP redirect. Thus, if a URL changes or no longer exists, redirecting the original URL to an existing or external URL will prevent visitors from receiving a 404 error response code.

Meta tags
Drupal allows you to compose unique meta descriptions and titles for each page of your site. Meta Tags (meta tags) involve a title and a meta description that contain the relevant keywords for the site and each news item separately. They help search engines understand what the targeted page is about and index it according to its relevance.

Site Ownership Verification
Drupal allows you to check site ownership for tools developed by search engines specifically for webmasters (such as Google Search Console). There are two types of verification methods supported: adding meta tags or uploading a specific file to the server.

Sitemap in .XML format
Drupal creates a sitemap that follows sitemaps.org specifications. This helps search engines crawl a website more efficiently and keep up to date with changes to the site (content that has appeared or been withdrawn). The sitemap created by the module can be automatically submitted to Google, Bing, and Yahoo.

The title of the page
Drupal gives you absolute control over the page title. You can specify templates for how the title should be structured, and on a per-page basis specify the SEO title, separate from the page content title.

Menu attributes
Drupal allows you to specify some additional attributes for menu items, such as id, name, class, style, and rel.

Google Analytics
Drupal integrates with the most popular online audience measurement tool: Google Analytics. Efficiently stored, the statistical data from Google Analytics gives you a clear picture of the type of visitors to your website:

• Their preferences;
• The topics people search for;
• Services required;
• The slightly more problematic parts of your site;
• The pros/cons of presenting your products/services.

If you need help with Drupal SEO, we're here for you. We have more than 7 years of experience in digital marketing! Call us at +373 69 809 235 (Moldova), +40 721 536 067 (Romania) or leave us a message at info{@}seolitte.com.