Yes, in 2024 it is possible to promote yourself free, but obviously with a lot of investment of energy and time. Or, instead of paying the salary of a qualified marketing specialist, you will do the promotion work yourself, so that you can get free online promotion.

Read this article to find out what free digital promotion avenues exist and what types of promotional messages will get you rolling online customers.

Top methods of promoting a website for free

1. Social Media with cool posts, giveaways, and contests - SMM uses social media sites to increase your brand recognition. Good ideas to get noticed online would be: to organize a giveaway (give something away for free), especially when you launch a new product or when you are relatively unknown in your market. Also, any time you produce content for social media start from the paradigm that no one would trust you to click on a link that sends them to your site if the content shared on social media doesn't answer a simple question one asks his audience, "What do I have to gain?"

Top useful tips to promote yourself for free on Social Media and get customers:

• Post daily: Keep your brand at the top of social media news feeds.
• Use high-quality images: Images greatly increase engagement rates for all types of social networks.
• Build partnerships: Share links and produce original content with other popular brands to mutually amplify your impact.
• Be present: Consistently produce that top social media content.
  Do not forget that growing organically on social media involves the creation of viral materials, or it is known that in 2022 on average an organic post on the Facebook Page registers only 0.07% engagement. To improve this for your brand, you need to learn how to improve algorithm perception. You want Facebook's algorithm to know that your content is always valuable, authentic, and worth sharing in the feeds of your followers as much as possible.

The types of content that drive traffic and social shares are:

• blog posts;
• Videos;
• Infographics;
• Podcasts.

2. SEO - optimizing and promoting websites for more search engine traffic. SEO increases a website's visibility in search engines to get more traffic. The longer the promotion of the site takes, the more visible and effective this promotion works. Moreover, SEO optimization is exclusive, or any other advertising "fades" with time, and only the promotion of the site through SEO is like an expensive wine, the value of which increases with time. However, Google values sites with a track record and trustworthiness that have proven over time that they can create quality content and keep site visitors interested.

Did you know that only 2% of people who search for something on Google on the phone and 2.8% of those who search on a computer click on paid ads? So SEO has 20 X more chances than Google Ads to get the searcher's click!

If you want to do website SEO without any costs, you will need to thoroughly learn about how site optimization works and invest time in these optimizations. Here are some solid explanations that will help you understand what you need to do to get your website to the top of the search engines:

I.It ensures search engines receive good-quality content signals from your site. Here are what they would be:

• Relevance to search terms - what the person searched for in the search engine is what they find in the content on the site, you have to guess the intent behind a keyword, for example: if the keyword is "iPhone 14 price", the intent is more commercial, if the word is "iPhone 14 vs iPhone 13," the intent is to compare, to inform.
• Content freshness - How fresh is your content? When was the last time you updated your website? Last week? The past days? Last month? How often do you do this? Your page's freshness and regular updates make Google prioritize you over other non-updated pages.
• Overall Quality - To satisfy web page users, Google wants to see quality in the content it pushes up in search results. Regardless of the topics you cover, the content should be informative, useful, and on point.
• Keywords - there is a limit to everything and there is an optimal ratio that we should consider when using a keyword. Google may think you're trying to trick its algorithms if you use keywords too often in your website content. There is no way to build real success by cheating. So the recommended keyword density is up to 5%.

II. You must provide high-quality HTML signals:

• Unique, relevant titles - if you want a top position in search engines, you need to place your keyword at the beginning of the "title" tag. This will be more effective than placing it at the end of the title.
• Custom Meta Descriptions - The "meta description" tag exists as a short description of a page's content. Search engines do not use keywords or phrases in this tag for ranking, but meta descriptions are the primary source for the text snippet displayed in the results list. The meta description tag serves as a source of advertising, you can get a much higher click-through rate (CTR) from people specifically looking for your page if the description is catchy.
• Descriptive Headings and Subheadings - The H1 tag, also considered the "second heading", is another important factor that you cannot afford to neglect. It sends a secondary signal to Google about the relevance of your page. Also, h2-h6 headings are useful for structuring the text. These are useful for readers who don't read deeply, and for search engines, which appreciate organized information.
• Alt attributes - write "Alt" texts for images, these are text descriptions of elements in images and help search engines understand your images better.
• Scannable HTML lists - use lists whenever you can. They are easy to navigate and provide clarity for your reader.

III. You should provide robust signals on the architecture side of the site:

• Accessibility - The site is easy to scan and navigate visually.
• Page speed - how quickly your website loads is a key factor for a good conversion, but also a good ranking in the search engine rankings.
• Good URL structure - should be short and shareable. It is recommended that the URL should be 4-5 words long and contain the best keywords.
• Robust internal linking structure - represents all the links within the same site.
• Trusted external links - you shouldn't be afraid to put external links, just like you shouldn't be afraid to put nofollow links either. You should be linking to external sources, not only is this correlated with higher rankings in Google, but there are also tons of studies and research suggesting that there is causation: when dofollow links to good resources have been added, you can only gain in positions. But regardless of what has been said, don't stress about this aspect.
• No type 400/500 Errors - represents this class of messages/status that is used in cases where the user might make a mistake in the formulation of the request. In general, browsers should display any input requested by the user. Otherwise, the user goes through a good part of their digital journey and encounters an error at the end of the operation. Unpleasant, yes? This is where the correction mechanisms by the SEO specialists in common with those in IT come into play. Our solution?
• Creating a 404-friendly template page, but also removing all internal links that lead to error pages.
• HTML and/or XML sitemaps - a document that helps Google and search engines better understand the content of your website.

IV. You should provide robust signals on the off-page SEO side:

- The authority of sites and pages that link to your website - the backlinks obtained by your site can be considered votes for improving the authority of the site. For example, if you get a link from a high authority site, your site will be considered trustworthy and will further improve its authority

- The anchor texts used - choosing the main keywords that will get the most value on SEO (the one on which the link is placed, which is also called anchor text).

- Relevance of links - Google expects to find backlinks relevant to the given site: for its niche and content.

3. Webinars - you can host/organize webinars or events to generate new contact opportunities. Follow-up sessions 1 on 1, or in groups after events can help you close good deals. Several technologies and tools are now available to help professionals who want to get online, start conversations, and make connections. These tools include video conferencing platforms such as Zoom, and Google Meet. With the help of free webinars, you can draw attention to yourself, the experience you have, the company you run, and even - accumulate a larger number of clients. Thanks to interactive webinars, potential customers can get useful information from you or from the speakers you invite. The webinar is also useful because by recording it, you will be working on a tool, which in turn will later work for you and "collect" clients.

4. E-mail marketing - a well-designed and well-executed email marketing message reminds past and existing customers, as well as potential customers, to visit your website and provides incentives for them to do so. At the heart of any successful email marketing campaign is customer retention and building good relationships.

By staying in the minds of your customers, you significantly increase the likelihood that when the time comes for your email recipients to make a purchase, they will choose you. in front of competitors. If your email list is full of inactive subscribers, you'll need to take some time to clean it up to get the best results for your email campaigns.

Email Marketing Ideas:

• Active customer list update email about rate and service updates.
• Trigger emails to gather potential Leads to include in your active customer list.
• Trigger emails to keep your customers up to date with certain processes of your company.
• Seasonal emails - offers, services, new rates, etc.
• Special offers with the possibility to reserve the services directly through the email template.

5. Infographics and e-books - people process visual information 60,000 times faster than text. Charts, infographics, and pie charts - all have a big impact online. Useful tools to create these graphics for free: Canva & Piktochart.

Using such free tools also eliminates the need for a designer when preparing your images for Social Media. You have everything at a click away, it's very simple to create good images.

Let's get to work! If you need help, call us at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com.