In the everyday world of social media users, hashtags have gained incredible popularity lately. Almost every internet user knows what a hashtag is. This article is dedicated to those who do not yet know what a hashtag is or do not know the connection between hashtags and SEO. Let's try to figure it out together.

Hashtags are words or sentences marked at the very beginning with a special symbol - #. This allows you to collect information about a topic in groups, thus simplifying the process of finding them. For example, if you want to tag your experience of watching the movie 'Wonder Woman', put the hashtag #WonderWoman after your post about the movie. Thanks to this, all other users who are interested in this movie will easily find your post as well.

For the first time, hashtags began to be used on the Twitter social network. Furthermore, the words Twitter and hashtag can be considered almost synonymous. That's because the principle of Twitter search is based on the use of hashtags. This is the first, but currently not the only social network where this tag is used.

Hashtags on Instagram

Today it is one of the most popular social networks in the world. This is a service that allows people to share photos and videos with their subscribers. Plus, to rate and write comments.

Using ti hashtags is also very popular on Instagram. How does it help with promotion? For example, Reebok launched a project for people who like fitness and want to change their appearance - under the hashtag #becomehuman. This brings the Reebok account a large number of tags. That includes many hashtags used and subsequently getting subscribers, which indicates the success of the launched project. By using hashtags, you can interact more effectively with Instagram followers interested in certain topics.

Hashtags on LinkedIn

Perhaps this is the only social network that has not accepted this know-how and does not use it at all. In the summer of 2013, it was announced that the resource had developed more convenient functions. And for many this was not a surprising fact. That's because LinkedIn has established itself as a network designed to create and maintain business, partnerships, and not to find the content you need. Thus, this trend has bypassed LinkedIn.

The link between hashtags and SEO

Tags have found their way into promotion and search engine results. For SEO professionals who promote content, tags are an indispensable tool that must be used to achieve the desired results. They allow you to follow the most relevant and fresh news and events.

If you type your query into Google, then official sources, links from Wikipedia, and so on will be displayed first. If you put # before your question, then in this case, the latest news on your topic in social networks will come to the first position.

If we compare the number of requests for the same phrase with and without the tag, then of course the average number for a simple request is much higher. This proves that the field of hashtags remains unknown and unexplored for many promotion specialists today.

To keep up with new trends, you need to constantly monitor changes in digital marketing and SEO. As you probably know, the life cycle of hashtags is very short, so you need to constantly adapt your content to the changing trends to use this marketing tool correctly and effectively.

Hashtags are not only a way to quickly find quality content, but also an opportunity to involve users in the communication process of a brand. The capabilities of this tool are regularly expanded. So we strongly recommend you not to neglect it. But, on the contrary, to follow the updates in this area, to use it as efficiently and competently as possible.