Native Ads (or Native advertising) is a type of paid, native advertising where ads match the look, feel, and function of the media format in which they appear. It fits "natively" and perfectly on the web page.
Native Advertising is a type of promotion that tries to be as least intrusive as possible. It is a way to do natural advertising, but in recent years, Native Ads have also sparked many controversies, because the advertising message is delivered in a form very similar to the context in which it appears, taking over the form and functions of the online platform on which it is displayed.
Stay with us to find out how this type of advertising works and how it evokes different feelings in the target audience.
First, Native Advertising is difficult to differentiate from editorial content and can be very similar to authored material or genuine editorial.
A Brief History of Native Ads
Native Advertising evolved from Embedded Marketing, which was also used for the subtle promotion of products and services.
Types and Forms of Native Ads
Today, various forms of Native Ads can be distinguished, with diverse placement and functions.
Native Ads in Feed
In this case, the advertising message is placed in the feed of the broadcast platform, where the site's main content resides. It resembles (both visually and content-wise) the platform's organic messaging. Sometimes, you might not even notice it's an ad when you see sponsored posts in your Twitter, LinkedIn, and Facebook feeds.
Advertising appears just as organically in Google search results. These are contextual ads displayed immediately above the organic results.
Content Recommendation Widgets
Recommendation widgets are not part of the editorial content of the site but are part of the content strategy. They attract attention with quality information such as: "you may also be interested in," "read also," and "articles that are relevant."
Promoted Listings
These are present on large affiliate platforms, classifieds sites, or price comparison sites, where many ads are displayed. Similar to Google Ads, these are contextual ads. They have a discreet "sponsored" mention but occupy a more prominent position on the page.
Sponsored Articles/Advertorials/Business News
This type of content closely resembles editorial content. Its primary purpose is to satisfy the needs of a website's visitors. It offers a useful tip, a list of recommendations, a solution to a dilemma, etc. The difference between this type of content and simple articles is that advertorials propose certain products or services. The copywriter strives to make a sale then and there.
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