This article aims to show you ways and methods of online promotion that bring tangible results in 2024. So, in the following, we will explain what you need to do on each effective digital promotion channel, to have more success and sales many from the internet.

Online promotion methods - top promotion channels

• Social Media Marketing - a social network is an online medium used to transmit messages of a different nature (commercial, social, political). Effective SMM means working on increasing your online visibility, maintaining a good relationship with your customers, and getting your visitors to take action. Facebook is a website that allows users, who sign up for free profiles, to connect with friends, coworkers, or strangers online. It also allows users to sell products/services or exchange experiences. Instagram is a social media platform. It focuses on sharing photos and videos through its mobile app. You can retrieve, edit, and publish visual content to both followers and non-followers as long as your account is public. Users can interact with your content by liking, commenting, sharing, and saving.

• SEO – site optimization for search engines. It is a branch of online marketing that aims to improve a website's visibility in unpaid search engine results, also called organic results. SEO generates an increase in website visibility over time, but the results are long-lasting (long after the campaign has ended).

How to do SEO right in 2024?

1. Invest time and effort in building backlinks.
2. Build your authority on the topic most relevant to your business.
3. Base your SEO strategy on robust keyword analysis.
4. Don't ignore the site loading speed.
5. Put user experience at the top of the list.

• An increasingly important place in SEO is occupied by voice search - in this case, web content is optimized for voice. The intention is to earn a Google featured snippet or zero position for your website Why? Voice assistants like Siri use the given snippet to answer voice searches. All you have to do is to have the site mobile-friendly, when you use keywords don't forget that in voice SEO it's about natural expression, almost like from human to human, our advice would be to create a question page and responses specifically containing this formulation.
• Google Ads (Pay per Click) - paid advertising -  one of the most widespread payment systems for online advertising. The advertiser places his ad in the search engine and is charged only when the user clicks on his ad, in other words, he only pays for resulting traffic. PPC allows for almost immediate visibility, but only as long as there is a budget. It also allows time, geographic, etc. targeting. Google Ads had an average conversion rate of 3.75% across all industries in 2022.

There are 3 most popular types of campaigns in Google:

1. SEARCH type campaigns - daily, the Google engine operates about 8.5 billion searches. The answer to one of your searches may just be your business. Search ads are a form of inbound marketing. They help someone take one less step to find the solution to their need.
2. DISPLAY type campaigns - this type of advertisement is more "passive" than the Search advertisement.
3. Remarketing - the process of showing targeted ads to people who have previously visited your site or otherwise interacted with your brand. It's an incredibly powerful tool for tracking the 96-98% of people who come to your site but don't make a purchase. Because these visitors already know your brand, they are more likely to convert than a random stranger on the internet.

• E-mail marketing - the main objective here is to stay in the minds of potential customers. Plus, you want to provide your current customers with beneficial information. Such as relevant industry content, coupons, and loyalty discounts.
• Video Marketing - did you know that videos make up 82% of all online traffic? People are much more likely to buy after watching a video review of a particular product. And live streams are incredibly popular with consumers. People now spend three times more time watching live videos than watching pre-recorded videos.
• Promotion through texts - we are talking here about texts with a suitable information load and with the right tone adapted to your target audience. Content marketing generates 54% more leads than simple marketing. And 60% of users prefer companies that produce content.

Now you know which online promotion methods work in 2024. The basic rules to follow thereafter are the value you provide and consistency in your online promotion. All this will surely bring results.