If you own a strength club, this article will bring you up to date with the latest trends in online sports promotion. In the following, I have explained in detail which communication channels to use and how to correctly construct your messages to give on each of them.

1. Website

We have to start with a hard truth: your social media profiles do not belong to you, but rather you have to follow the rules of the corporations that created them (Facebook, Instagram, LinkedIn - they are all platforms created and optimized to bring profit to their shareholders). At the same time, with a website things are different. This is not only your business card, but also an asset, which can constantly bring potential customers with modest monthly investments.

Since we are talking about sports, your gym's website must look professional and modern. Or, what does the client expect from the gym he goes to? New sports equipment, impeccable cleanliness, and a healthy environment. A well-built website will create a good first impression of your club.

Images are also important, they must be attractive, and beautiful and create a pleasant impression of hospitality and success!

Opening up to the customer is equally essential. A well-designed contact form (optimized and friendly) for attracting new members can help you improve your conversion rate. But let your team react promptly to any request for an offer!

2. SEO optimization

SEO has always been a cheap and effective way to attract customers. If you appear in the first positions in the organic search results for keywords relevant to your business, it means that you, as a business, matter because the search engine believes in you. When potential customers search for "fitness club + locality" on Google, your website should be among the first positions in the results.

Moreover, the optimizations you will make to the site will also influence the usability of the site. The more user-friendly it is, the more attractive it will be to them. And the loading speed once you get it right will bring you white marble. Also in the SEO category is the creation of useful, easy-to-understand, and interesting content.

3. For leads from the first day, use Google Ads

Using the Pay Per Click service from Google, you address directly and without intermediaries those who are interested in buying your service and/or product. Even more so, namely to those who started looking for your service.

If you bid on the right keywords (they are the same as in SEO) you will be able to promote your brand efficiently and profitably, without waiting 6 months (as it is necessary to see results from SEO).

4. Do not forget about remarketing

You too have probably been followed by the online advertising banners of the sites you have visited recently. This is remarketing. It can be done through both the Google network and Facebook. It is said that to make a purchase, the potential customer needs to interact with your brand an average of 7 times before they start to recognize it, appreciate it, and consider it when choosing a gym. By remarketing you will keep yourself in the mind of your potential customer and increase the chances that they will come back to make a purchase. Remarketing remains a good way to promote a gym because of its low cost and increased effectiveness. When you decide to go the remarketing route, adjust your banner tracking settings according to how long your customer is deciding about which gym to go to. A good idea to use remarketing to promote your gym is through YouTube remarketing.

5. Social Media: Facebook and Instagram

Not having a Facebook page is like not existing. It seems that along with the giant Google and social media serve as sources of information for users. From mundane contact details to pictures and activity information, everything can be found on a well-organized Facebook page.

We highly recommend you invest in the content here. Your cover and profile picture should reflect your brand. The rest of the pictures must be of high quality and have a special charisma. Here are the types of content you can share daily from your page name:

1. Success stories: they always stir emotions and bring people closer to each other.
2. The training and coach of the day, to introduce potential clients to your people, but also to reveal their expertise.
3. Pictures from group occupations: show the world that you have a frequented, active and beautiful club!
4. Offers are recommended to be promoted through clear, attractive, and memorable banners.
5. Club events, celebrations, and conferences: If your members are constantly receiving useful information from the club, communicating these benefits could tip the balance in your favor when choosing between multiple sports clubs.
6. Inspirational ”Pills”: Post Winged Quotes. However, those who want to do sports need a little push, a lot of encouragement, and constant inspiration. Be there for them with warm and motivational messages.
7. Use video content and stories: nothing is more engaging and effective than quality video content. People consume video in industrial quantities, and video is considered the most effective way to convert: we emphasize high-performance equipment and skilled instructors. Cool videos should not be longer than 2-3 minutes.

Remember that social media is an extremely dynamic environment. It is not enough just to fill your profiles with good text and pictures. How you communicate with your followers is also essential. Respond to every comment, review, and above all provide information to those who need it.

6. Work constantly with influencers

Why do influencers make a difference in your niche? The public is certainly interested in where those who look impeccably do sports, the 6 squares of the influencer can bring you, customers, on the conveyor belt. Marketing has always been about beauty and ideals. It is not necessary to have top influencers, it would be more useful to collaborate with credible people. You could notice who posts pictures from your gym and promote their content or encourage them with massage vouchers or various discounts to continue.

7. Optimizing your Google My Business (GMB) profile

What should your GMB profile contain?

• Company name;
• Type of business;
• Address;
• Working hours;
• Phone number;
• Website link;
• Rating, reviews;
• Quality pictures of yourself: uploading personal pictures is also recommended, which will increase the level of trust of potential customers. The following types of pictures must be placed:
• Profile photo (profile picture);
• The logo;
• Cover photo (background picture):
• Responses to all reviews (both positive and negative). Positive feedback will help build trust with potential and new customers. A positive average score will also be a signal to Google regarding online visibility. At the same time, the response to these "impressions" will determine the level of interaction with customers (also a positive signal for Google).

A non-optimized Google My Business profile means low visibility for local search results, which are very important as we try to get keyword positions. This fact can ultimately lead to a small number of customers and fewer reviews.