When is it best to focus on SEO?
Have Internet users stopped looking for products online? Not. Have they given up discounts and coupons? Not. The conclusion is self-evident. The future has reserved enough cyber traffic for young, developing promotion strategies, but SEO optimization cannot be undone, that is exactly the foundation whose well-being will only enhance the success of all other types of marketing. And the idea that SEO and the rest are mutually exclusive is not quite fair.
Let's say you have a well-defined promotion list or plan. If among the final goals, there is also a line dedicated to relevant but also sustainable traffic; not disposable, opt for SEO competence. It has been talked about too many times, how convenient the price-product ratios are; that you pay money and/or efforts monthly, and the results will still run and will not be limited only to the invoiced time interval: you worked today, yesterday, maybe even tomorrow, but the effect is felt even in a year.
Partially, SEO reminds residual income: from students to entrepreneurs, everyone has heard and dreams of a passive income that does not require constant effort, but is set "once and for all", to multiply investments from inertia. The expression once should not be interpreted strictly literally: the more means are involved in the process of creating future income - the more fruitful the fruit of your work is expected to be.
However, you must not forget that the income directly depends on the amount of attention paid to their edifice. Intensive, proactive work results in success in SEO, and "I moved a finger and now I'm overworked" would be a doomed approach.
SEO is the devil in the details. An intelligent approach will transform the promotion campaign into the key to business success; and vice versa, ignorance will mess up your business.
Or, the non-optimized site is lost in virtual reality and will end up in the search results for words that will not have any correlation with the targeted subject (site theme), respectively the contribution is automatically reduced to zero: the web page appears in front of interested consumers of something different and they leave your site disappointed. And when you remember how much effort you put into creating the content! It may not all seem so sad, but a feeling of dissatisfaction grinds your expectations to rank in the top searches.
In case one of the findings above appeals to your inner traffic hunter, the so-called "alter ego" that demands action and action, let's clarify together whether there is any threat in the growing popularity of social networks for SEO.
Mobile traffic is increasing from month to month and for Google, the mobile version of a site matters first and foremost. Does this mean mobile apps can replace SEO?
Not. Now, let's justify it: why aren't phone apps supposed to replace SEO optimization, though? Because they don't litter the web but are concentrated (read carefully) in Google Play (well, there's also iTunes). Google has been indexing its content for 2 years already and plans to make it accessible to a preliminary preview along with the ability to download and install apps via the universal Google account.
Two in number, the installation rate of new applications is almost zero. The space of the mobile device is limited by definition, consequently, the number of applications used is also reduced. The motivation of an ordinary user to give up one application in favor of another is not that great. There are also costs. It would be said that apps have a use if not narrow in itself, then narrower by comparison. They cannot replace search engines, so they continue to exist and SEO optimization remains in place.
Apps sometimes have success similar to the "gold rush" of old. But let's not forget the over-saturation of the market with both useful and absurd applications. From the user's perspective, there are simply too many applications. The phrase "app fatigue" is currently in circulation, and it says it all in this regard.
Another obvious minus that does not speak against applications in general, but detracts from their importance, is found not in the price paid by the end customer, but in the costs borne by the developer. Building the app is only half the battle, the real pain starts with maintaining and debugging the system. Constantly improving its performance also consumes some resources.
The longevity of new applications leaves much to be desired, and those that demonstrate respectable resistance belong, among others, to several corporations like Google. Creating apps for the sake of apps is no longer current, and the sharp truth is on the side of painstaking solutions: reasonable amounts of money converted, through joint efforts, into relevant traffic: SEO.
In conclusion: The SEO industry is responsible for the vitality of constant, relevant, and product-oriented traffic.
True, the landscape is becoming increasingly competitive. SEO continues to ensure stable cheap traffic strictly interested in the object of the advertisement. Does this somehow suggest that a mixture of SEO and social media would bring a monopoly on the market? You don't know until you try, but marketing advocates vote with both hands for a loud YES!