Below, we will illustrate some advanced SEO settings, focusing on the technical aspects of SEO. The examples in this article are specifically for WordPress implementations.

For easier management of these settings without coding, we recommend using the Yoast SEO plugin.

1. Use the .htaccess Tool to Prevent Duplicate Links

The .htaccess file can help manage URL structure and prevent duplicate content issues, improving site indexing and search engine rankings.

2. Optimize Site Loading Speed

A fast website improves user experience and search rankings. Here’s how to optimize speed:

• • Choose reliable hosting from the country of origin (preferably VPS hosting).
  • Implement a caching and optimization plugin such as:
    • WP-Optimize
    • Autoptimize
    • WP Super Cache
  • Enable image resizing and code minification.
  • Use a CDN (Content Delivery Network) such as Cloudflare.
  • Enable GZIP compression by inserting specific compression codes in .htaccess (for Apache) or Nginx configuration.
  • Enable keep-alive connections by adding specific code in .htaccess. This allows the browser to establish a connection once instead of multiple times when requesting website resources.

3. H1 Headings: Only One Per Page

For proper SEO structure, each page should have only one H1 heading, clearly defining the page’s main topic.

4. Use Compatible Fonts and Sufficient Text Size

• Minimum font size: 16px
• Use complementary font pairings: Font Pair
• Find optimal color schemes: Coolors.

5. Configure the robots.txt File: What Shouldn’t Be Indexed?

• Thank You pages
• Admin pages
• Internal search result pages
• Pages with no valuable content.

6. Use sitemap.xml to Guide Search Engines

A sitemap.xml file helps search engines discover and index all important pages on your site efficiently.

7. Assign Unique Meta Tags to Each Page

Each page should have a unique and well-optimized meta title and meta description to improve search engine visibility.

8. Add ALT Tags to Images

The ALT tag provides a text alternative for images, improving SEO and accessibility. Use descriptive keywords in ALT attributes.

9. Implement Structured Data on Every Page

Using structured data (Schema.org) helps search engines better understand your content and display rich snippets in search results.

10. Optimize URLs

• Ensure URLs follow SEO-friendly best practices:
• Keep URLs consistent (e.g., avoid redirect mismatches).
• Avoid capital letters in URLs.
• Use high-potential keywords in URLs.
• Replace underscores (_) with hyphens (-).
• Avoid repeating the same word in a URL.
• Do not use special characters (%#&^$) or stop words (e.g., and, on).
• Use English words in English-language URLs.
• Remove unnecessary digits from URLs.

11. Use Breadcrumbs

Breadcrumbs improve navigation and help search engines understand your site’s hierarchy. Activate breadcrumbs using Yoast SEO or other plugins.

12. Be Careful with Product Filters

Incorrectly configured product filters can create duplicate content and indexing issues. Ensure search engines properly crawl filtered pages without creating unnecessary duplicate URLs.