• Once you’ve selected the right keywords, it’s important to strategically place them on your website to improve SEO:

  • In Meta Tags (Titles & Meta Descriptions):
    Include relevant keywords in your page titles and meta descriptions to make it easier for search engines to understand your page content.

  • In URLs:
    Make sure your URLs are simple, descriptive, and include target keywords to improve search engine visibility.

  • In the Menu Structure:
    Organize your site’s menu to reflect keyword-rich categories that align with user intent.

  • In Open Graph and Twitter Cards:
    These metadata tags help control how your content appears on social media platforms, so be sure to include keywords here as well.

  • In Image Names and Alt Texts:
    Search engines can’t read images, so make sure the image filenames and alt texts contain relevant keywords to help them rank.

  • In Headings (H1, H2, etc.):
    Use keywords in your headings to structure your content and make it easier for search engines and users to find the key topics.

  • In On-Page Texts:
    Naturally incorporate your target keywords into the body content, making sure it reads well for both users and search engines.

Understanding User Intent:

Google often displays a list of suggested searches based on user intent. If your content doesn’t align with what users are searching for, they may quickly leave your site and go to your competitors. To ensure this doesn’t happen, optimize your pages according to the specific intent behind different types of searches.

• Informational Searches:
  These searches are aimed at gathering information. Pages with detailed descriptions of products, services, production techniques, guides, and FAQs are ideal. Your goal is to educate users who are just beginning to explore a topic, so provide transparent and valuable information to establish your site as a reliable resource.

• Navigational Searches:
  Users are looking to compare options and find the best deal. At this stage, it’s important to highlight key product features, advantages, and comparisons to help users decide which option suits their needs.

• Transactional Searches:
  These searches are made by users ready to make a purchase. Pages targeting transactional intent should focus on product pricing, availability, store contacts, delivery methods, and payment options to help users complete their purchases.