The number of Google searches is increasing day by day. Also, it's no longer a secret that most people will click on the first 5 links that appear on the search results page. That means the top results are more likely to be accessed by people looking for products or services similar to what you have to offer.
That's why it's in your best interest that your website ranks high in organic searches and is relevant to your target audience. So, the site receives search traffic, that is, visitors who are already interested in your content because they entered a query related to your activity in the search box.
Moreover, the competition is tough, and if you don't stick to a functional SEO strategy, you're missing out on a lot of potential traffic. In other words, today it doesn't even matter what field you're in, if you want to be successful online, you have to be on the first page of Google.
Thus, the first page of Google is important because it is the gateway to finding, first of all, new customers, but also partners, suppliers, and associates. The easier it is for your potential customers to find you, the better.
What do you get by being on the first page of Google?
1. Higher click rate
Reaching the first page of organic searches means a higher click-through rate (CTR - the frequency with which users who saw your site in searches clicked on it) for your site pages. For example, the first result has a CTR of 36.4%, meaning that 1 in 3 searches for a specific keyword will bring the user to your site. The second result has a CTR of 12.5% and the third result has a CTR of 9.5%. It follows that it is necessary to be on the results page as high as possible in the charts, in order not to miss clicks.
2. Brand visibility
By being in the charts, you present your business to potential customers who didn't know you before.
Today, they get the best results in "position zero", also known as "featured snippets". A fragment of this top can be in the form of a table, a definition, steps to achieve something, or in the form of a list.
3. Increased brand authority
We all tend to rely on Google results. Thus, the presence in the Google charts ensures the notoriety of your brand, because if the giant Google believes in you, it means that you are a strong brand. And a positive business image increases the average check and the number of sales, over time.
4. Increased engagement rate
81% of shoppers conduct online research before purchasing a product or service. Getting on the first page of Google helps you bring in those leads from the top of your sales funnel. Precisely for this reason, the presence in the charts ensures the increase of your sales both online and in your offline store, where Internet users end up after researching your offer in the virtual environment.
5. Reducing marketing costs
SEO means free organic traffic to your website. You only pay for site optimization packages, if you use an SEO company; like SEOLITTE. Even so, SEO optimization has a lower price than offline advertising. If the cost for a full TV advertising campaign starts from €5000, local businesses are eligible for good SEO with a monthly budget of €350.
Why aren't you on the first page of Google yet?
If you are not appearing on the first page, it could be because your business is not optimized for search engines and/or you do not have an effective SEO strategy. However, search engine optimization is one of the most lucrative ways to increase your website's visibility in front of your target audience. See here how to do SEO like a pro.