The SEOLITTE agency offers Social Media services tailored to the latest trends! Here’s our workflow for promoting brands on social networks:

1. Market analysis and creation of a customized marketing strategy that highlights the brand’s unique selling points and aligns with the target audience’s preferences.
2. Development of a content calendar and editorial plan.
3. Creation of professional banners and organization of a dedicated photo shoot to ensure high-quality, stylish images and videos for your business.
4. Optimization of promotional campaigns across social networks.
5. Designing a new Facebook cover photo with an authentic message every three months.

Social Media Advertising Channels

We leverage the most effective social media platforms to deliver your brand’s message to the right audience.

Facebook Ads

We develop and implement complex promotion strategies that drive conversions based on your business objectives while targeting the right audiences for your product or service.

Together, we determine an advertising budget designed to achieve specific goals, such as:

• Engagement with posts
• Website clicks
• Lead generation
• Website conversions
• App installations.

We also choose the best ad placements—Messenger, Instagram, News Feed, Audience Network, or all combined. Given that 80% of Facebook users access the platform via mobile, ad adaptation for mobile is crucial.

Each campaign is continuously monitored and optimized to improve performance and conversions. We also utilize retargeting to re-engage potential customers and provide detailed reports on the results.

What Influences the Cost of Facebook Ads?

Your audience, budget, bid strategy, objective, placement, ad quality, and niche all impact the CPM (cost per thousand impressions) you pay Facebook.

Instagram Ads

In addition to organic content, Instagram allows businesses to boost their messages through paid promotion. With over 2 billion monthly active users, Instagram offers a vast audience that can be reached through ads in feeds, stories, reels, and Explore.

Instagram Ads support various formats, including:

• Photos
• Videos
• Carousels

A key advantage of Instagram advertising is the ability to sell products directly through shopping posts, making it easier for users to purchase from your Instagram business page.

LinkedIn Ads

For B2B marketing, LinkedIn is the best platform. It allows precise targeting based on:

• Location
• Occupation
• Field of study
• Experience.

While advertising costs on LinkedIn are higher than those on Facebook and Instagram, the targeting precision makes it a worthwhile investment. Costs also depend on your Ad Relevance Score—the more relevant and engaging your ads, the lower your advertising expenses.