1. Content Marketing

This working technique aims to create only content that both search engines and potential buyers/customers will constantly need. It’s about:

• Deep analysis

• Research

• Case studies

• Well-documented information

• Interactive articles

• Very easy-to-understand schematics and diagrams

• Infographics

• And so on.

2. A/B Testing for the Website

An A/B test is an experiment that uses two or more variations of the same web page (A and B). Variant A is the original, and variants B–Z each contain at least one element modified from the original.

3. Personalized Email Marketing

Personalized, behavior-based emails bring about three times better results than simple emails.

According to BND's Impact study, companies that successfully use lead generation technology generate 50% more sales while spending 33% fewer resources in the process. One of the most effective and fastest tools in this field is automated email marketing.

More information here: Automated Email Marketing.

4. Video Marketing

YouTube SEO. YouTube videos appear in search results, so optimizing your video content has become much more important.

How do we optimize the YouTube channel?

• Keyword Research:

  • Part 1: Analysis and collection of keywords relevant to the niche.

  • Part 2: Comparing keyword lists obtained using tools and techniques specific to the YouTube platform and Google search engine (to determine the most effective video topics).

• Work on the channel:

  • Add descriptions, general keywords, tags, profile pictures, and channel art.

  • Create playlists.

  • Configure default channel values.

  • Connect with Google Analytics, etc.

• Optimizing video clips:

  • Create titles and descriptions.

  • Adjust CC (closed captions).

  • Add thumbnails, watermarks, and structured data (video object schema).

  • Publish videos.

5. Influencer Marketing

92% of people trust other consumers. Since referrals are much more credible than traditional marketing, businesses collaborate with professional and credible influencers.

6. Visual Search – Google Lens

Visual search will take the user experience to a whole new level. Users can now upload pictures to search for advanced results on Google.

Google favors sites that provide rich and original content. This means that web pages with duplicate content are penalized and appear lower in search rankings. It makes sense that this concept will extend to images as well, offering SEO advantages to pages that contain original and high-quality visuals.

7. Push Messages from the Browser

The use of personalized push messages increases conversion rates:

• The open rate of push messages is 7% compared to 3% for general messages.

• 54% of users click on links from segmented push notifications.

8. Omni-Channel Marketing

Statistics show that brands using three or more channels in their automation flow have a 250% higher purchase frequency compared to those using a single channel.

9. Geomarketing

Geotargeting is applied within the radius of a physical location. If we promote a retailer, we will target people who live within a 1 km radius of the store.

10. User-Generated Content

90% of shoppers admit that user-generated content influences their purchase decisions more than any other form of advertising.

11. Marketing Automation

THE SERVICE/PRODUCT
+
THE EFFICIENT ONLINE MARKETING STRATEGY
+
SEO OPTIMIZATION
+
ARTIFICIAL INTELLIGENCE (CRM AND AUTOMATION)
=
MORE CUSTOMERS

Here are the categories of work included in marketing automation:

1. SEO – Initial site optimization to attract the target audience and build a high-quality website appreciated by Google Search Engine:

• Optimizing voice searches

• Optimizing internal links, images, and textual content with keywords

• Optimizing website structure

• Improving page load speed

• External optimization (publishing articles on relevant sites, obtaining strong backlinks, banners, etc.).

2. Email Marketing

• Sending targeted emails and newsletters with product data

• Transactional emails based on user behavior

• Automated emails with vouchers and discounts.

3. Web Personalization:

• Geographic targeting

• Analyzing visitor behavior on the site

• Preventing user exit with persuasive messages

• Product recommendations

• Upsell and cross-sell (accessories, complementary products, and relevant suggestions).

4. Introducing a CRM into the Company's Workflow:

• Systematizing client communication

• Efficient collection of customer information

• Automatically record requests in software

• Integration with IP telephony

• Optimizing internal communication.

More information here: Marketing automation.