Year after year, Black Friday represents an opportunity to significantly increase your turnover, the visibility of the brand you are promoting, and the degree of interaction with the website. Or, a series of real discounts and quality advertising can help you in your efforts to make sales on the conveyor belt, in a limited period, with a good Black Friday SEO strategy.
Here's how you can embrace a Black Friday SEO strategy that will bring you results in record time:
- Assess the de facto situation on the SEO and website health side - do you have a site that loads fast enough, are the user experience metrics in order? Do you have growing organic traffic and are you ranking somewhere on the first page for keywords relevant to your niche? Let's say I get crazy traffic to the site on Black Friday, is your server ready? Only if you answered yes to the above questions do you have a real chance of gaining visitors. And Black Friday Qualified Traffic, respectively. However, SEO is a field that needs time to gain momentum. Only if you have a track record of SEO success can you hope for some seasonal miracles. All this while you worked for months or even years to strengthen the authority of this site.
- Assess the de facto situation on the health side of your mobile site - if there are errors on the side of accessing buttons, font size, mobile loading speed, or correct opening of some pages on mobile, probably the Black Friday phase SEO will not work for you.
- Do a keyword analysis that contains the combination of "Black Friday" and other terms that sell during this period, and create content that specifically targets those terms. This content will be built around your Black Friday promotions and deals.
Here's where you should place your keywords so that you get results:
- In meta tags (titles and meta descriptions)
- In URLs
- In the menu structure
- In Open Graph tags and Twitter Cards
- In the names of the images used on the site
- In image description and ALT texts
- In the titles of the texts, in headings
- In the texts used on the website.
4. After you publish the content, you should promote it intensively on your social networks, where the promotion is free. Then on various directories that are created specifically for Black Friday promotions, in the press, and on blogs.
Voila! Your Black Friday SEO strategy is complete.