Google makes small algorithm changes (or, as they are also called, Google updates) practically every day, as the company's specialists admit. A few times a year, however, major changes are implemented. Whether announced or not, changes in SERPs (search engine results pages) betray them to the general public. After experiencing changes in traffic and rankings, […]

Want to learn more about promoting a website on Facebook? Have you already created a Facebook Business page, but have you noticed that you don't get traffic and added value from it, or are you just thinking about creating one and want to know the best practices to implement in the process? We know how […]

In our activity of over 9 years in the field of digital marketing, we have encountered many situations in which we had to effectively manage, including the reputation resources of clients. Yes, I was doing it exclusively through online resources, but they also allow for reliable long-term results. That's why we decided to draw a […]

SEO is a young specialization, with a history of about 20 years. In such a short period, a lot of myths about promoting a website in search engines, about SEO optimization secrets, and mistakes have already appeared. Did you know that in 1993, the first search engine appeared? A primitive one - Web3 Catalog, and […]

In a world where we live more online than offline, learning to operate with the tools of the virtual environment is much more than a necessity, especially if you have a business or a website that you want to grow. We have all heard more than once of the terms SEO On Page (SEO done […]

Content is king in marketing. Quality content is based on three essential elements: the usefulness of the information for the target audience, the strategy for maintaining and retaining customers on the site, and the potential to bring conversions to the site. How is valuable content created through SEO copywriting? A copywriter must not only write […]

Sometimes when you follow your dream, it opens the door for others to be able to follow their dreams as well,” says Neil Patel, digital marketing expert, influencer, and author of multiple electronic materials on SEO. Getting your business to the top of Google is not easy at all, especially if you don't know what […]

Both brick-and-mortar and online businesses need an online marketing strategy to increase market penetration and increase leads and then customers. A digital strategic plan can mean thorough planning that leads over time to success (achievement of goals) or significant sales growth for an existing business, especially when things start to be thought of from the […]

"Content is king" - which means it is mandatory to have unique, informative, interesting content, in short, quality content on our website. However, the content is insufficient to appear on the first pages of search engines. Without a link-building promotion campaign, the content will be a lone king on a planet (your website) that no […]