An SEO specialist is responsible for managing and optimizing all of your brand’s SEO campaigns. Their expertise spans digital marketing, web analytics, source code analysis, semantics, and various website optimization strategies. An SEO expert works to improve a website’s visibility on search engines. Since search algorithms constantly evolve, SEO strategies must adapt to maintain and […]

Google updates its algorithm almost daily, but major changes are implemented a few times a year. These updates can significantly impact website rankings, often causing shifts in search engine results pages (SERPs). While some updates are announced, others are not, making it crucial for website owners and SEO specialists to stay informed and adapt quickly. […]

Want to learn more about promoting a website on Facebook? Have you already created a Facebook Business page but noticed that you aren't getting traffic or added value from it? Or are you just thinking about creating one and want to know the best practices to implement in the process? We know how important a […]

In my activity of over 8 years in the field of digital marketing, I have encountered many situations in which we had to effectively manage, including the reputation resources of clients. Yes, I was doing it exclusively through online resources, but they also allow for reliable long-term results. That's why we decided to draw up […]

SEO is a young specialization with a history of about 20 years. In such a short period, many myths about promoting a website in search engines, secrets about SEO optimization, and mistakes have already appeared. Did you know that the first search engine appeared in 1993? It was a primitive one—Web3 Catalog. The search engine […]

In a world where we live more online than offline, learning to operate with the tools of the virtual environment is nowadays much more than a necessity, especially if you have a business or a website that you want to grow. We have all heard more than once of the terms SEO On-Page (SEO done […]

Content is king in marketing. Quality content is based on three essential elements: the usefulness of the information for the target audience, the strategy for maintaining and retaining customers on the site, and the potential to bring conversions to the site. How is valuable content created through SEO copywriting? A copywriter must not only write […]

Sometimes when you follow your dream, it opens the door for others to be able to follow their dreams as well." - says Neil Patel, digital marketing expert, influencer, and author of multiple electronic materials on SEO. Getting your business to the top of Google is not easy at all, especially if you don't know […]

Both brick-and-mortar and online businesses need an online marketing strategy to increase market penetration, generate leads, and convert them into customers. A digital strategic plan involves thorough planning that leads over time to success (achievement of goals) or significant sales growth for an existing business, especially when viewed from a strategic, medium- or long-term perspective. […]