You are more than determined that entrepreneurship is your path and you want to be as prepared as possible! You have a great business idea and you know for sure that it will work, because you have thoroughly documented yourself, and you are ready to give up a lot to take advantage of the chance […]

Do you want to start making better and better sales? Then this article is for you. We'll review customer typologies and how to speak the customer's language, depending on the category they belong to. Some basic rules on which to focus your interaction with potential customers: Give them space, don't "get into their soul" as […]

CMS platforms are content management systems for creating websites and managing their content. The platform is installed on a server connected to a domain name. The existence of these CMSs ensures that site content management is done through easy-to-use, accessible tools that do not require much programming knowledge. Another advantage is that a CMS saves […]

Google Discover is an invention of Google, to serve people content of interest in chronological order (with an emphasis on the newest), without being asked, it appears in the Chrome window on mobile devices and is a good opportunity to show your content in front of people with an affinity for the topics covered by […]

The pandemic, the war, inflation, and the energy crisis - all have marked the behavior of the online consumer. These contexts dictate the needs in the market today, but they can also show the growth and adaptation trends necessary for your business in a new reality. Knowing them will help you be flexible as a […]

Instagram recorded an impressive 2 billion monthly active users. Such a successful platform can and should be used as a sales-generating tool for businesses in various niches with a professional Instagram account. We are talking about a visual platform, with a lot of emphasis on quality images, where authentic photography sells. Starting from this truth, […]

Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, email. The importance of digital marketing is given by the […]

What does a promotion campaign mean? Definition: A promotional campaign is a series of advertisements that use various marketing tools to share similar messages to promote a business or event. A promotional campaign is part of a company's overall marketing campaign and is usually intended to inform the company's target market of a product/service launch, company […]

Have you heard of the word trigger? Maybe you bumped into him when you went to a therapy session or maybe in some Hollywood production. This word is increasingly used in the media space and comes to emphasize those situations where a specialist uses some levers of influence to "catch" the consumer or potential client […]