Content is king in marketing. Quality content is based on three essential elements: the usefulness of the information for the target audience, the strategy for maintaining and retaining customers on the site, and the potential to bring conversions to the site.
How is valuable content created through SEO copywriting?
A copywriter must not only write tasty texts (although it is extremely important to do so) but also know the given niche, the details of the product he is describing, marketing techniques, and sales strategies. So, an effective content strategy is based on a complex vision, not just filling web pages with text and images.
Content marketing is part of a long-term strategy that helps you build trusting relationships with customers by consistently promoting quality content. This is where you can invest without regrets because the content will live for a long time, and it is almost impossible to automate it, given the fact that Artificial Intelligence fails miserably in this department, which is demonstrated by many sites with mechanical, dry texts and, even, illogical ones sometimes.
So, your company/business is in vital need of a content plan. The content brings added value to users, either on an informational level (informational articles), on an interactive level, or for entertainment purposes (photos, videos, games, etc.). This interaction brings brand loyalty and qualified leads and helps you retain existing customers.
But this is only the tip of the iceberg. Why won’t simple copywriting alone get you to the top of Google?
First, writing articles is not enough. Without valuable, interesting, but, above all, strategically promoted content, you will not be able to bring traffic to the site.
There are many mistakes that our market makes, but if you avoid them, you will have success and a long-lasting impact on your content marketing strategy:
You don't do SEO Copywriting
The goal of the SEO copywriter is to increase the relevance of the written texts. It's the type of content we create to get our clients noticed in search engine results. This is where keyword analysis, meta tags, internal links, titles, etc., matter. The basic element in the online promotion of a website is copywriting. Promotional texts for your services or products are what provide the organic connection between the expectations of the customer, the search engine, and you as a business owner.
What does SEO copywriting bring to your website?
Importance
Visibility (exposure + Google gives credibility)
Sales (10X more traffic than Social Media and the highest long-term ROI)
You're not putting your keywords where they should be
SEO keywords play a crucial role in web content optimization. Google can now understand the intent behind a keyword. Intentions can be several: informational, purchasing, or exploring options. For SEO Copywriting to work, you must always optimize for keyword groups and serve content on the page around keyword families.
Advice! In the Romanian language, you must keep the form of the keywords intact because Google still perceives the Romanian language a bit poorly.
Where do we place the keywords?
Title, title tag
Meta description
Anchor on your main keyword (direct link to what you're selling)
Use keywords in the headlines (subheadings) as well
ALT to images (100-150 characters)
In the URL
You have irrelevant content, copied, or just re-written
The text must be legible, easy to read, and contain few neologisms. Today, emotional, positive, melodious texts, written in a light tone, are well received by the public. Many confuse copywriting with re-writing – the latter is dead. Even if the text is 100% unique, but it is copied and paraphrased, with certain words changed in place—this text will not bring results.
What does producing relevant content entail?
Informative, unique SEO articles without copy-paste or plagiarized ideas
Add salt and pepper to texts with storytelling, relevant examples, concrete figures, statistical data, user reviews, emotions, and comments. A mere exposition of information is no longer considered relevant.
Why?
We are bombarded with thirty-five million messages a day. Everywhere we look, on the street or online, we see someone trying to tell us something. Every day, we receive emails and texts on Facebook, Twitter, TV, or radio. Our world is overcrowded with words!
So, even if you have a text of millions—informational but already widely discussed—and you do not bring anything new, then the text will not be considered relevant. If you write short, concise posts about rarer and particularly interesting things, people will click and comment.
Another mistake would be not tailoring your content for your niche or talking about everything and nothing. A product you market must benefit your customers. Also, if you translate from English – it has no effect! It's re-writing, and Google already understands this type of content creation and penalizes it.
How do we know if the text is effective?
A question that gives entrepreneurs big headaches is when copywriters say they did their job well. Open Google Analytics and track the most important parameters that help you understand if the content is good or not:
Time spent on site
If followers read the articles in their entirety or at least a large part of them, or they just jump from one page to another
How many pages are visited per session
Bounce rate
Which pages were the most popular
Studies in psychology have shown that people try twice as hard to avoid losses than to gain something. So, don't miss the chance to get more traffic and more sales through a content marketing strategy.
Finally, pay particular attention to grammatical, syntactic, and phonetic correctness! Do not forget that a text that reads organically and sounds good turns into a pleasure for the reader’s eye.
