Want to learn more about promoting a website on Facebook? Have you already created a Facebook Business page but noticed that you aren't getting traffic or added value from it? Or are you just thinking about creating one and want to know the best practices to implement in the process? We know how important a well-created and organized Facebook page is, especially when the coordinators understand what SEO means and take this into account for further promotion.
More often than not, your Facebook page will be the first contact potential customers have with your business. The quality and importance you give to this first impression will determine whether they become a loyal, interested consumer or a disappointed, uninformed visitor.
Facebook has become the most accessible and suitable platform for promoting your business. It’s free to use, and its popularity is clear, with over 2 billion users and an average value of 2.5 hours of activity per day.
Find out the best practices by reading this mini SEO optimization guide, to optimize your page so it becomes SEO-friendly: easy to find and interact with for visitors.
- Choose the Correct Page Title and URL
Certainly, the most complicated part of the initial stage of any business is selecting the brand name. As complicated as it is important not only to you but also to your users. The brand name automatically becomes the title of the page you want to create on Facebook. It influences the way platform users find the page and understand its content from the first moments. If it is said that in verbal and direct communication the way you express yourself, the gestures, and the way you look matters, then in the online environment the title creates the appearance and the first impression for the user.
The chosen name must describe the business, its uniqueness, and the news it brings to the market. Therefore, set a list of keywords that you would like to rank at the top, but also the words that produce a strong visual and sound effect.
How do I get a custom URL?
When you create your business page, Facebook will automatically generate the URL at the registration stage. What you need to do next is invite your colleagues, relatives, and friends to like the newly created page. When you reach 25 likes, you can change the page’s name to match your brand.
2. Use keywords
Keywords are an effective tool for increasing the chances of your page being found for the intended purposes. In other words, they not only make your page more visible, but they also target the audience for your services or products.
To use keywords effectively, place them in the most visible parts of your page: the title, URL, page description, and services/products sections. The beginning of sentences or titles is an ideal place for keywords.
As usual, use them sparingly and after careful selection to avoid keyword stuffing.
3. Add a Call to Action Button
The Call to Action (CTA) button is placed below the cover image of your page. It encourages visitors to interact with the page administrators, whether it's asking questions, calling, writing, downloading an app, providing feedback, registering, or even viewing or purchasing products.
A CTA button doesn’t require much effort to install but creates the image of a professional organization that cares about user needs.
To maintain visitor loyalty and respond to their needs, alongside the CTA button, provide information about when the visitor will receive a response.
4. Provide Address and Contact Number
For your page to be truly reliable for users and visitors, ensure that contact details such as your address, phone number, business hours, and type of activity are visible on your page.
It is important that the contact information is as accurate and detailed as possible. This not only increases the level of trust you offer to customers but also boosts your credibility with search engines.
Regularly updating the information guarantees that your page will be seen as a reliable partner and will extend its viability in the long term.
5. Customize Your Profile Picture
Facebook offers several ways to make your profile picture as representative as possible of your brand. You can choose from options such as a video, slideshow, banner, or a simple image. A video not only provides more information about your business activities and products/services but can also showcase customer testimonials.