Google Discover is an invention of Google, to serve people content of interest in chronological order (with an emphasis on the newest), without being asked, it appears in the Chrome window on mobile devices and is a good opportunity to show your content in front of people with an affinity for the topics covered by you. So, if you are a content creator, this material is for you.
Google Discover makes predictions based on artificial intelligence about what a user might be interested in based on: search history, information/news consumed, and their areas of interest. In other words, Google wants to "predict" what users will search for and provide news feeds on those topics.
How do you optimize your website for a chance to appear in Google Discover?
First, you must be eligible for Google News. Next, the site must be verified and indexed in the Google Search Console.
Make sure you have a 100% mobile-friendly website - 59.72% of all online traffic comes from mobile phones, and the Discover feature is currently only available on mobile devices. What does mobile friendly mean? The text is easy to read, and the site - in general - is easy to navigate, loads quickly, has buttons of a comfortable size to touch, does not have annoying pop-ups and interstitials, and has a fairly large font so that it can be easily navigated by the user.
Content is still the king - Discover is a function that comes to delight the Google user, bringing him exactly that content that will captivate him, precisely for this reason, any type of content you choose (text, images, infographics, podcasts, or videos) must all be excellently worked. It's no longer a secret that to measure the quality of Google content you follow indicators such as time on page, bounce rate, and CTR (click rate), once you manage to engage your audience in the content you create, Google will also receive signals that it is a user-friendly site, and of interest to those who visit it. At the same time, when we talk about content - king, we also have in mind its uniqueness: all texts should be unique, images are recommended to be by the author and not stock, as well as videos.
Optimize for AMP - although not a defining condition (non-AMP sites also appear in Discover), speed is a determining factor in Google rankings, and a great way to get more speed is to optimize your website for mobile pages at Google Accelerated (AMP). With AMP, users can expect near-instant loading, which increases the chances of your site appearing in Google Discover.
Structured Data (schema.org) installed correctly on the website - Schema.org is a special language, through which search engines understand the content of a web page much better. Google looks at a wide range of data when deciding what content should appear on Discover, such as rich snippets, knowledge graph panels, and image carousels. Use Google Structured Data Testing Tool and Markup Helper, and these 2 tools will make your work with Schema.org much simpler.
Be present with a well-optimized profile in Google My Business - the better your GMB profile looks, the more likely you are to appear on the Google map in searches. This service provides a business description, contact information, addresses, phone numbers, and websites.