Google Tag Manager: What is this tool? It's a tag management system that helps you quickly and easily update tracking codes and associated code snippets, collectively known as "tags". It works both on your website and in your mobile app. These tags allow monitoring of the behavior of visitors on the website. By default, they help to fully understand the effectiveness of your online promotional activities.
Google Tag Manager: What is it and what advantages does it bring?
For example, if you implement Google Analytics and Google Search Console using Google Tag Manager, installation will become easier. Plus, it will be much more versatile for your company's needs. Why is it considered so versatile? Google Tag Manager also offers support for tag organization and version control, as well as various tag templates developed by third parties. So this useful tool developed by Google helps to optimize the implementation of tags. It helps reduce tag configuration errors. Plus, it lets you modify and deploy tags to your site instantly - all set from a simple and intuitive web interface.
Google Tag Manager is a tool created especially for marketing experts. It keeps the workload away from the IT department. It keeps it all in the marketing department, allowing marketers to implement and remove marketing tags themselves: quickly, easily, and efficiently, without waiting for days on end for developer assistance.
Moreover, with the help of Google Tag Manager, you can manage the tags for one or more websites or mobile applications. Although you can create multiple Google Tag Manager accounts from a single Google Account, you'll generally only need one Google Tag Manager account for each business or organization.
Google Tag Manager: What is it and what elements does it have?
Google Tag Manager triggers trigger the tag when certain events occur and create variables that can be used to simplify and automate tag configurations.
A collection of tags, triggers, variables, and related configurations installed on a particular site or mobile application is called a container. A Google Tag Manager container can replace all manually coded tags on a site or app, including Google Ads, Google Analytics, and third-party tags.
How exactly does Google Tag Manager work?
After adding a small piece of code to your website (thereby installing Google Tag Manager on your site), you can then easily and securely deploy your Google Tag Manager configurations from a single web interface here: https://tagmanager.google.com/.
Moreover, there are dedicated modules for installing Google Tag Manager on common eCommerce platforms. Registration is done at https://tagmanager.google.com/ and more information about this tool can be found at https://www.google.com/analytics/tag-manager/faq/.
With this tool, you can easily and quickly update tags, as well as code fragments existing in the site intended for analyzing website traffic and tracking your online marketing activity.
Installation of Google Tag Manager:
Other features of Google Tag Manager
Implementation of mobile applications
Use Google Tag Manager to manage analytics and advertising tools in your apps.
Tagging on the server
Server-side tagging allows you to move your tag code out of your site or app and into the cloud. Server-side tagging can help you improve the performance and security of your website or mobile app. At the same time, you service all dependent assets on your domain.
Create custom templates
You can create your tag templates and variables in Google Tag Manager. Likewise, you can submit templates to the community template gallery and make them available worldwide.
Automatizezi configurarea cu API-ul REST
The Google Tag Manager API provides access to Tag Manager configuration data for an authorized user. Uses the API to manage accounts, containers, and container versions. You can also use it for tags, rules, triggers, variables, and user permissions.
Learn how to use Google Tag Manager with this free Google Tag Manager Course from the Google Analytics Academy: