Digital marketing is art. Not everyone can do it and especially... not everyone brings results. How do we distinguish a productive strategy from a blatant lie? A good marketing strategy cannot be a lie or a hoax. There's a price to pay there.

Nothing is "born" in two steps and 3 movements: everything is shaped and worked, until a good final product.

You will probably ask yourself: what should you do, as an entrepreneur, or owner of an online store, once you have reached the point where you have to choose a marketing agency? You must include intuition, logic, and courage and arm yourself with all possible and impossible information about future partners.

It's essential to clearly define your goals - and make sure the agency you choose will deliver.

SEOLITTE – who are we and why can you trust us?

The SEOLITTE team is an SEO and Digital Marketing agency with over 7 years of experience, which aims to deliver quality and efficient website and online business promotion services.

We offer you digital promotion services in Romania and the Republic of Moldova: SEO, Social Media Marketing, Google Ads, SEO copywriting, and others. We take care to use the most rated tools for analysis and online work, create detailed reports, and present the results to you.

In the following article, we would like to answer a question that we have heard quite often during our work: how does it happen that entrepreneurs let themselves be lied to by marketing companies? Let's make light together.

What types of information are entrepreneurs being lied to today?

• Clickbait headlines;
• Case studies presented from a single point of view;
• Segmented Content Marketing strategies;
• Lies by omission and unilateral presentation of information;
• Agencies setting the wrong expectations of marketing;
• Expectations solely focused on sales;
• Instant results and Quick solutions;
• Implementation of new tools, but without a clear strategy.

In the end, all these beliefs and activities do not bring any of the expected results, only time and money lost, and you arrive exactly at the point where you left, only a few months have passed and you have a few thousand euros in the minus on the company's account.

Here, not only the companies that turn to agencies with such work techniques stand to lose, but also the digital marketing agency itself. Along with the unfounded promises and interpretable reports they issue to clients, they receive short collaborations and a lot of negative feedback from contractors. As a result, fiasco!

A chapter that deserves special attention: providing fair access to your digital assets

The most common problem: the employee owns the administrator rights and does not want to give them to the contractors. Many businesses lose their pages through simple inattention. This only happens because you have too much faith in those you have contracted.

If you have already concluded a contract for the provision of services with a digital promotion agency and want to find out how profitable it can be, as well as how much trust you can have in that agency, I have prepared a series of questions below, and the answers received will help you form a fairly clear picture of his activity:

• Has the agency created a Business Manager account on behalf of the Business? It would be right to do it.
• Has the Agency opened an Advertising account on behalf of the Business? It would be right to do it.
• Does the business have direct access to the Business Manager and Advertising Account or not? It would be right to have.
• Has the agency installed the Facebook Pixel on the site? It would be right to do it.
• Who does this Pixel belong to? It would be right to have absolute control over the Pixel.
• What account were the Audiences created from? It should be from your account.

Here are some concrete measures, that you can apply, to take the situation under control: stop the campaigns, create the Business Manager account, create your advertising account, create and install your own Facebook Pixel on the site, create your audiences, give the agency access to the assets yours and renew the collaboration.

Here are the most used methods of telling half-truths in the agency's communication with your business:

• Facebook offers facilities and discounts, from a certain budget spent on advertising, which some agencies appropriate;
• Agencies manually change data from PDF and Excel reports to "bloom" reality;
• How do Agencies lead you by the nose to KPI? When the KPI is reached, the campaigns stop and the difference in budget is kept in the agency's pocket.

At the end of the collaboration, the agency must stay only with the money for the services rendered and the accumulated experience, and not a penny more.

It's time to stop thinking in terms of tools but in terms of results. In other words, it replaces thinking in short-term tactics with medium- or long-term strategies.

If you have reached this far, it means that the information provided by us was certainly interesting to you, and if your cooperation with a marketing agency failed or still does not bring results, it is time to change the partner in your promotion strategy!

We recommend you have an hour of free consultation with an SEOLITTE expert. We have more than 7 years of experience in business marketing! Call us at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com.