It is crucial to anticipate and react swiftly to algorithmic changes to maintain or improve our position in search results, especially as technology advances disruptively fast. So, how do we, as SEO experts, prepare and adapt to Google's changes in real time?

1. Periodic analysis of search trends:  To anticipate changes, stay updated on search trends in your niche. Constantly use analytical tools to identify new keywords and understand how users express their searches. Tools like SEMrush, Ahrefs, and free ones like Google Trends and Keyword Planner can provide valuable insights into user behavior and search trends.

Another approach is to pay attention to niche feedback. Changes in search behavior are often reflected in social media. Monitor conversations on social platforms to identify trending topics and keywords. Pay particular attention to questions from potential clients and the feedback they give to you or your competitors.

2. User Experience (UX) matters more than ever: Algorithms increasingly focus on user experience. Fast, mobile-friendly pages with quality content will be favored in Google rankings. Invest in UX and ensure your site provides a pleasant user experience.

What does good UX mean in 2024? Interactive elements and an engaging interface that encourages user engagement. Features like surveys, quizzes, multimedia elements, and other engagement methods can contribute to increased time spent on the site and reduced bounce rates. Also, a coherent and easy-to-understand navigation structure facilitates site navigation and finding desired information. Clear and intuitive navigation contributes to a lower bounce rate and increased user engagement.

3. E-A-T content (Expertise, Authoritativeness, Trustworthiness):  Google pays special attention to content that demonstrates expertise, authoritativeness, and trustworthiness (E-A-T). Ensure your content is relevant, accurate, and supported by credible sources.

• For expertise, content should reflect a deep understanding of the subject. This can be achieved through thorough research to provide accurate and up-to-date information.
• Establishing authority in your niche is crucial. You can build authority by obtaining backlinks from authoritative and relevant sites. Appearances in the media and public recognition also enhance authority.
• Users must trust the information provided on your site. Positive reviews and testimonials contribute to building user trust. Additionally, ensure your site has transparent privacy and security policies.

4. Core Web Vitals and SEO: Core Web Vitals have become a key element in evaluating user experience and have a significant impact on search engine rankings. Here are the key parameters to measure and improve for SEO:

• Largest Contentful Paint (LCP):  Measures the time it takes for the majority of content to be displayed on the screen. A low value indicates fast page loading.
• First Input Delay (FID): Measures the time between the first user interaction (e.g., clicking a button) and when the browser responds to that interaction. A low FID indicates rapid interactivity.
• Cumulative Layout Shift (CLS): Evaluate the visual stability of the page as it loads. A low value indicates a page that does not change abruptly during loading.

5. Direct user interactions through chats: Site chats are becoming increasingly popular. Chats contribute to SEO by improving user experience, providing immediate answers to questions, or offering real-time assistance, enhancing overall experience. Through direct chats, you can identify and solve user issues in real time, reducing bounce rates, and improving site retention. By providing guidance and direct assistance, chats can also contribute to more efficient site navigation.

Continued adaptation to algorithmic changes is the key to SEO success in 2024. Be proactive, learn, and adapt your strategies to respond quickly to new challenges in the SEO world.