SEO is a science that emerged in the last 2 decades, and the job of an SEO specialist is considered modern and full of potential. Why? It's simple because as long as people use search engines, website SEO optimization brings added value and increased traffic to businesses that have the time/resources to invest in the content and functionality of their websites.

But when should you use website optimization services?

1. Right at the site creation stage, doing a series of basic SEO analyses and settings, such as:

• • Competition study and online business niche study. At this phase, the target audience is identified, the goals that the audience has when they visit the site are determined, and the functional requirements of each user are determined (what they are accessing the page for, what they are looking for, for example, they are looking for a message box to contact a store representative, etc.).
  • Analyzing specific keywords for service/product groups, then grouping keywords per site page.
  • Establishing the architecture of the site with a focus on marketing (at this stage you get suggestions for creating new categories and subcategories that will contain new keywords that you will be able to rank in Google).
  • Facilitating correct indexing by Google by setting up SEO tools such as Sitemap.xml, Schema.org, etc. You cannot do effective SEO optimization for your website if you do not pay maximum attention to website indexing. Schema.org and Sitemap.xml will make search engine bots analyze the complete structure of your site and permanently increase its indexing speed and quality.
  • Building a long-term strategy to deliver SEO results along the way. Such a strategy will help your website maintain its position even after a year after the SEO works have been implemented on the website.
  • The pages and content on the site must be accessible to search engines (ie not blocked for indexing by noindex codes). Let's make sure that all our content is accessible to the general public, on all devices and browsers that are used in 2024, even the least popular ones because this is how we show the search engine that we care about our visitors.
  • Let's make sure that the website pages load quickly on all devices (smartphone, tablet, PC, etc.). Just one second of delay in loading a website dramatically decreases the conversion rate in 2024.
  • The design, user interface, and experience - all should be pleasant and easy, intuitive for all users of the site.

2. When you want to grow your organic traffic:

When you know you are part of a competitive and/or active enough niche, SEO can bring you quality leads on the treadmill. By doing a little analysis of the keywords searched by your client's avatar through the Google keywords planner, you can get a pretty clear impression of whether SEO is an activity with the potential to increase your online income or not.

3. When you have the time and patience to wait for SEO results:

It's no longer a secret that results from SEO appear more difficult than those from Social Media or Google Ads. However, SEO, on the other hand, brings results over time (about 6 months), but these results are maintained in the long term. After a while, with zero budget, you end up with quality leads coming thanks to the optimization of your website.

4. When you want to automate your lead generation:

SEO optimization is one of the online marketing channels that brings the qualified prospect to your door, compared to cold calling or any other type of intrusive advertising, SEO people are the ones who have searched for your products or services on Google themselves, so no they were sold nothing. So, by consistently attracting business-relevant keyword visitors to your website, you'll also have good leads to work with daily that will knock on your door themselves.

5. When you want to have a high-quality website:

Content quality, fast site loading speed, friendly UX, intuitive site navigation structure, and logical and robust architecture - these are just some of the conditions by which search engines judge the quality of a website. SEO will transform both visually and content-wise your website into its best version.

Did you find yourself at any chapter? Then ask for our SEO optimization offer today at info{@}seolitte.com or +373 69 809 235!