Looking for inspiration for online advertising ideas? In this article, we present various examples of digital promotions and ads with results.

Here are the categories of tools that will be used in promotional campaigns:

• Native Advertising is a type of paid advertising that seamlessly blends with the look, feel, and function of the media format in which it appears. It fits "natively" and seamlessly on the web page.
• Content Marketing – This working technique aims to create content that both search engines and potential buyers/clients consistently need.
• Branded Content is content designed to increase brand awareness by associating it with content that shares its values. The content doesn't necessarily have to promote a brand, although it may include product placement.

Ideas for Native Ads

1. Native Ads in Feed
   The advertising message is placed in the feed of the broadcast platform, where the main content of the site is located. It resembles (both visually and in terms of content) the organic messages of the platform. Sometimes, you might not even notice it's an ad when you see sponsored posts in your Twitter, LinkedIn, and Facebook feeds.

2. Search Ads
   Google Ads advertising appears as organic in Google search results. These are contextual ads displayed immediately above the organic results.

3. Promoted Listings
   These appear on large affiliate platforms, classified sites, or price comparison websites, where there are many ads. As with Google Ads, these are contextual ads with a discreet "sponsored" mention but a more prominent position on the page.

4. Sponsored Articles/ Advertorials/ Business News
   This type of content is similar to editorial content. Its primary purpose is to satisfy the needs of website visitors, offering useful tips, recommendations, solutions to dilemmas, etc. The difference between this type of text and simple articles is that advertorials promote specific products and services, with the copywriter striving to drive sales immediately.

   Content Marketing Promotion Ideas

   • Guest posts.
   • Live interviews.
   • Online events.
   • Event-based notifications.
   • Public presentations.
   • Online advertisements.
   • Author guides/e-books.
   • Niche partnerships.

1. Facebook Ads Library: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=MD&media_type=all

2. LinkedIn Ads: https://www.linkedin.com/company/kaufland-romania-moldova/posts/?feedView=ads

3. Similarweb.com – Competitor traffic analysis site: Compare website traffic and performance and analyze promotion strategies of different brands.

• SEMRush – Find out competitors' search engine positions, traffic sources, paid advertising strategies, backlinks, etc.

Now, we hope you feel inspired and can get to work! If you need help with various digital promotion campaigns, call SEOLITTE! We have more than 8 years of experience in business marketing! Call us at +373 69 809 235, or leave us a message at info{@}seolitte.com.