Looking for inspiration for online advertising ideas? In this article, we present various examples of digital promotions and ads with results.
Here are the categories of tools that will be used in promotional campaigns:
- Native Advertising is a type of paid advertising that seamlessly blends with the look, feel, and function of the media format in which it appears. It fits "natively" and seamlessly on the web page.
- Content Marketing – This working technique aims to create content that both search engines and potential buyers/clients consistently need.
- Branded Content is content designed to increase brand awareness by associating it with content that shares its values. The content doesn't necessarily have to promote a brand, although it may include product placement.
Idei de reclame de tip Native Ads:
- Native Advertising is a type of paid, native advertising where ads match the look, feel, and function of the media format in which they appear. It fits "natively" and perfectly on the web page.
- Content Marketing – this working technique aims to create only the content, which both search engines and potential buyers/clients constantly need.
- Branded Content is content designed to increase awareness of a brand by associating it with content that shares its values. Content does not necessarily have to include brand promotion, although it may include product placement.
1. Native Ads in Feed
The advertising message is in this case placed in the feed of the broadcast platform, that is, where the main content of the site is located and resembles (both visually and in terms of content) the organic messages of the platform. Sometimes you might not even notice it's an ad when you see sponsored posts in your Twitter, LinkedIn, and Facebook feeds.
2. Search Ads
Google Ads advertising is just as organic in Google search results. These are contextual ads and are displayed immediately above the organic results:
3. Promoted Listings
They are present on large affiliate platforms, classifieds sites, or price comparison sites, where there are many, many ads. As with Google Ads, these are contextual ads and have a discreet "sponsored" mention, but have a more prominent position on the page.
4. Sponsored Articles/ Advertorials/ Business News
This type of content is strikingly similar to editorial content, and even more so, its primary purpose is to satisfy the needs of website visitors, with a useful tip, a list of recommendations, a solution to a dilemma, etc. The difference between this type of text and simple articles is that advertorials propose certain products and services and the copywriter strives to make the sale then and there.
Content Marketing Promotion Ideas
- Guest posts.
- Live interviews.
- Online events.
- Event-based notifications.
- Public presentations.
- Online advertisements.
- Author guides/e-books.
- Niche partnerships.
Other online ad ideas, from competitors
- You can get inspiration from competitors' ads here: Facebook ads Library: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=MD&media_type=all
2. LinkedIn Ads: https://www.linkedin.com/company/kaufland-romania-moldova/posts/?feedView=ads
- Similarweb.com - competitor traffic analysis site, you compare website traffic and performance, and analyze promotion strategies of different brands:
- SEMRush - to find out your competitors' search engine positions, how much traffic they get from these positions, competitors, paid advertising, backlinks, etc.
Now we hope you feel inspired and can get to work! If you need help with various digital promotion campaigns, call SEOLITTE! We have more than 7 years of experience in business marketing! Call us at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com.