The digital market is constantly changing. As more and more people have access to the Internet and spend more and more time in the virtual environment, online marketers must adapt, be more creative, and capture the attention of their target audience, as well as provide them with an unforgettable experience following the interaction with the promoted product or service.

Trends that will strengthen in digital marketing

1. Data collection without third parties, through direct tools such as online forms

Data collection has become more important than ever for businesses. However, the way this data is collected has had to change due to privacy laws. For this very reason, companies will need to be more proactive and creative to obtain relevant information about their clientele. Thus, it is likely that real-time messaging platforms will be an actively used tool for data collection. As long as real-time messaging platforms have become an excellent opportunity to reach customers quickly and directly, it is likely that they will begin to be used more seriously in data collection as well.

2. Micro and nano influencers will continue to be important

Globally, influencer marketing brings an ROI of around 520%, so it's no wonder that more and more companies will see value in collaborating with them on Instagram, TikTok, and Facebook. Everyone will have to work here to choose the right influencers, who have a relevant audience and coverage.

3. More e-commerce directly in Social Media

With 1.5 billion social media users across the globe, this is a market that businesses looking to sell online need to tap into.

The secret is getting close to users: creating ads that fit perfectly into social media feeds and integrating e-commerce platforms with social media channels. For example, Instagram Checkout makes it easier than ever for brands to advertise and sell their products directly through the platform.

4. Customers will want everything here and now

When they shop online, they want to get what they want instantly: any delay or wait will cause them to go elsewhere. That's why having a database of questions and answers, as well as useful information about returns and shipping, will help them quickly answer questions that might prevent them from buying.

5. More and more visual content and stories

2022 marketing research shows that people prefer visual content to plain text. Take a look at the Pinterest and Instagram craze to see proof of this.

6. More and more personalized marketing

One of the most effective ways to evoke emotions in customers is to personalize your marketing to meet their needs. Psychologists have always taught us that people like to hear their name and see it in print. Today's email marketing, audience targeting on Facebook and Google Ads, as well as other digital marketing tools allow digital marketing teams to collect enough data for better and better personalization.

7.  Video Marketing and live events

Did you know that videos make up 82% of all online traffic? People are much more likely to buy after watching a video review or tutorial about a particular product. Live streams are incredibly popular with consumers, with people now spending three times as much time watching live videos as they do watching pre-recorded videos. So, these trends will only increase in the future.

These statistics and research were obtained by SEOLITTE digital marketing and SEO optimization team.