In this article, we talk in advanced mode about an off-page SEO done by the book, namely about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let's review the basics.

So what is Off-Page SEO?

Off-page SEO represents all the actions performed on other sites through which we aim to obtain relevant links to the site we are optimizing (they are also called "backlinks"). In the eyes of search engines, backlinks are a kind of vote of confidence for the sites that receive them.

Promoting and increasing the popularity of a website (Off-page SEO) takes place through:

• Writing advertorials
• Getting banners
• Relevant links for the given site
• Partnerships, etc.

The backlink is that external link that your website receives from another website.

For example, you published an article on a news site, and in this article, there is a link to your site. Congratulations, you have a backlink. Backlinks are differentiated by the tags with which they are placed in the code and by the sources from which they come.

They are done with the utmost care (following a specially thought-out plan), and the quality of the links thus obtained is particularly monitored.

Link Building is a strategy of accumulating links to improve the positions of the site in the search engine charts.

Main rules for link building:

1. It is done monthly.
2. You don't just work on a keyword.
3. It is necessary to get backlinks from different sites.
4. Dofollow and nofollow are important.

Now that we've reviewed the most important link-building rules, let's talk about creative ways to accumulate backlinks.

Alternative Sources of Backlinks:

1. 404 Errors on Resource Sites
   • Use Google search queries:
     • Your keyword + links
     • Your keyword + resources
     • Your keyword inurl:links.

Steps:

• • • Use operators (intitle, inurl, etc.) to reduce irrelevant results.
    • Search for dead links.
    • Create a similar resource to the one that became inaccessible.
    • Request a link replacement via email.

Advice! The 404 method taken to another level:

• Find sites in your industry that have changed name/moved to a new URL/no longer provide a service/stopped updating a resource/closed.
• You find sites that still link to outdated URLs.
• It's just the right time to find all the links pointing to that page: just take the URL of the outdated resource and put it in your backlink checker: moz.com or majestic.com.

1. Create high-quality link-worthy content.
2. Write testimonials.
3. Give interviews.
   • Find websites that post interviews.
   • Use askmeanything.me to answer real-time questions.
   • Follow HARO for industry-relevant interviews.

5. Use Google Search Console and Google Analytics reports to get backlinks:

• Analyze: Acquisition » All Traffic » Referrals.
• Identify sites already linking to your content.
• Create similar content to attract new backlinks.

6. Be a guest on podcasts.

7. Post infographics.

8. Write author articles: guest posts.

9. List your site on resource pages.

10. Use HARO.

• • Sign up as a source for journalists.
  • Respond to relevant questions and get backlinks.

11. Turn brand mentions into quality backlinks.

Find mentions without links and request proper attribution.

12. Use the tool Ubersuggest.

• • Identify authority sites in your niche.
  • Analyze estimated traffic, backlinks, and social shares.

13. Do link building through images.

• • Publish original images.
  • Use Google Images to track unauthorized usage.
  • Request link attribution from site owners.

14. Ask customers to link to you.

15. Build a company blog.

16. Create content that inspires viral shares and natural links (linkbait).

For smaller sites:

• • Add links manually.
  • Use directories and link exchanges.

With larger sites, scalable solutions are required.

17. Link-building ideas through email marketing.

• Propose content to other blogs and sites.
• Organize giveaways.
• Launch a new product or share a controversial opinion.

What to Avoid in Link Building?

• Links don't all point to one page.
• Artificially created links in low-quality pages.
• Links in empty profiles, inactive accounts, forum signatures, and irrelevant comments.
• Low-quality directories, link farms, and PBNs.

By applying these strategies, you can improve your link-building efforts while staying compliant with search engine guidelines.