In this article, we talk in advanced mode about an off-page SEO done by the book, namely about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let's review the basics.

So what is Off-Page SEO?

Off-page SEO represents all the actions performed on other sites through which we aim to obtain relevant links to the site we are optimizing (they are also called "backlinks"). In the eyes of search engines, backlinks are a kind of vote of confidence for the sites that receive them.

Promoting and increasing the popularity of a website (Offpage SEO) takes place through:

• writing advertorials
• getting banners
• relevant links for the given site
• partnerships etc.

The backlink is that external link that your website receives from another website.

For example: you published an article on a news site and in this article, there is a link to your site, congratulations, you have a backlink. Backlinks are differentiated by: the tags with which they are placed in the code and by the sources from which they come.

They are done with the utmost care (following a specially thought-out plan) and the quality of the links thus obtained is particularly monitored.

Link Building is a strategy of accumulating links to improve the positions of the site in the search engine charts.

Main rules for link building:

1. It is done monthly.
2. You don't just work on a keyword.
3. It is necessary to get backlinks from different sites.
4. Dofollow and nofollow are important.

Now that we've reviewed the most important link-building rules, let's talk about creative ways to accumulate backlinks.

Alternative sources of backlinks:

1. 404 errors on resource sites are obtained by entering these queries into the Google search box:

• Your keyword + links
• Your keyword + resources
• Your keyword inurl:links.

How to operate with the 404 error method:

• we use operators (intitle, inurl, etc.) to reduce the number of results to only what interests us, for example: intitle:organic food
• we search those resources for dead links, using the Chrome extension Check My Links (only searches the page you are on)
• creating a resource similar to the one that became inaccessible request to replace the link to the
• inaccessible resource with a link to the newly created resource, that is, yours (we write an e-mail to the webmaster).

Advice! The 404 method taken to another level:

• Find sites in your industry that have changed name/moved to a new URL/no longer provide a service/stopped updating a resource/closed.
• You find sites that still link to outdated URLs.
• It's just the right time to find all the links pointing to that page: just take the URL of the outdated resource and put it in your backlink checker: moz.com or majestic.com.

2. Create high-quality link-worthy content.

3. Write testimonials.

4. Give interviews:

• As with guest posts, you can also get backlinks by participating in interviews. You can get an interview by searching the web for sites that regularly post an interview.
• A great place to start is askmeanything.me. It's a site where you answer questions in real-time about a topic, and in your bio, you can mention your site with a link.
• Another way to get an interview is through the HARO website. Follow the questions that are relevant to your industry and ask for an interview.

5. Use Google Search Console and Google Analytics reports to get backlinks: for example, you can find opportunities to accumulate backlinks from the best sources that already recommend you by analyzing this report in Google Analytics:

Acquisition » All Traffic » Referrals - these are the websites that send links to your content:

By learning what type of websites are linking to your site and the type of content they prefer, you can find new opportunities by creating similar content to get a backlink from Google Analytics by analyzing this report:

Acquisition » All Traffic » Referrals

6. Be a guest on podcasts

7. Post infographics

8. Write author articles: guest posts

9. List your site on resource pages

10. Use HARO. To use HARO, sign up as a source for journalists globally (you can use the free basic plan to get started)

You will start receiving emails from HARO, messages containing requests from various news and media websites for an offer, tips, stories, and more. Answer the questions that are relevant to your business, and if your answer is picked up, you'll end up getting a backlink from an international news site.

11. Turn brand mentions into quality backlinks:

• Now and then someone will mention you in a blog post but not link to your website
• So, just send them a friendly email to link to the site.

12. Use the tool Ubersuggest

Enter a keyword related to your niche and click "Search"

Your goal is to make a list of authority sites in your niche and you will find it in the "Page Title/URL" column.

What information does Ubersuggest provide?

• Estimated traffic the web page gets for the keyword
• The number of backlinks to the URL and what they are
• The number of Social Media Shares: On Facebook and Pinterest.

13. Do Link building through IMAGES. How do you proceed?

• You create original images that you publish on your website.
• Periodically search Google Images for those images and identify the sites that have taken the image without mentioning the source.
• You contact the owners of the respective sites and ask them to add links to the pages where you published the images.

14. Ask customers to link to you.

15. Build a company blog – a valuable, informative, and entertaining resource.

16. Create content that inspires viral shares and gets natural links: the so-called linkbait.

17. For smaller sites, adding links manually, including inclusion in directories, and even link exchanges can be part of the equation. With larger sites, these tactics tend not to be very valuable, as scalable solutions are required.

18. Link-building ideas through E-mail marketing (Proposals of content to other blogs, and sites): to organize a giveaway (to give something with the title of free), either by launching a new product or by stating something controversial.

What to avoid in link building?

• links don't all point to one page;
• artificially created links in low-quality pages: empty profile pages, associated with inactive accounts, signatures in forums, links placed in comments on forums, blogs, etc., not relevant to your site;
• low-quality directories (created only for placing links), links placed in "link farms" (pages or sites that contain only links, no other content, or very little content), and the PBNs.