Reputation management differentiates your company’s identity and protects its online reputation. In other words, when a user searches for your brand name in a search engine, they should only find positive results. Ideally, the first page of search results should display only results that are under your control (Instagram, YouTube, TikTok, Pinterest, Facebook, etc.).
When we say “cleaning Google results,” we talk about damage control. This allows for better management of negative reviews (whether real or fake, left by competitors, disgruntled ex-employees, former partners, or other ill-wishers). It’s important to recognize that many people may periodically target honest businesses with negative campaigns.
However, there’s always the risk of being caught off guard by false information spreading about you, or a particular comment/campaign/message being misrepresented and its impact amplified online. As we know, sensational messages—whether true or false—can spread quickly across the internet.
The main issue with not actively managing your online reputation is that when someone posts something negative about your company, it can quickly rise in search engine rankings. This means that when people search for your business, the first thing they see could be something negative. Unfortunately, most online reviews stick around for years. In short, if you don’t build your online reputation, others will build it for you.
Did you know that 88% of internet users trust online reviews just as much as recommendations from friends? Review platforms like GMB, Yelp, and TripAdvisor are becoming increasingly important to consumers when choosing products and services, especially for local businesses. For example, a difference of just half a star in a restaurant’s rating can significantly affect bookings and incoming calls.
Unfortunately, today’s internet users often base their decisions on easily accessible information, regardless of its accuracy. If you don’t take steps to limit the spread of false information, it could cause irreparable harm to your business, driving away potential customers and severely impacting profitability.
How We Ensure a Flawless Reputation in Google Search Results
Here are a few ways we ensure that your business maintains a strong, positive reputation in organic search results like Google:
- We negotiate with Google to clean up harmful search results.
- We preemptively push out bad results by ensuring that articles we create and publish appear high in search rankings.
- We properly optimize your online profiles, ensuring they appear first in search results.
Why Is It Necessary to Periodically Clean Google Results?
- 44% of online shoppers start their search on a search engine, and 60% of all organic clicks go to the top 3 search results. However, Google often displays content about brands, people, and events without filters or content checks. This means that inaccurate information could be damaging to your reputation.
- By staying proactive and building your reputation in search results, you can ensure that you’re in control of the information people see about your brand.
- It’s also important to know that positive reviews can help your business rank higher in SEO.
Need Help?
If you need a Google results cleaning service or want to strengthen your online reputation, reach out to us at info{@}seolitte.com or call us at +373 69 809 235.