Reputation management is what differentiates your company’s identity and protects its online reputation. In other words, when a user searches for a brand name in a search engine, they must find only good results. Moreover, only results under the control of the company must appear on the first page of search results. These include accounts on platforms such as Instagram, YouTube, TikTok, Pinterest, Facebook, etc. Google's results cleanup service ensures that things are exactly as they should be.

Why is Removing Unwanted Search Results from Google Necessary?

When we talk about cleaning up Google results, we’re referring to limiting online brand damage. By doing this, negative reviews—whether true or false, left by competitors, angry former employees, ex-partners, or other ill-wishers—can be managed much better. It’s important to be aware that many people may periodically attack legitimate businesses.

However, there is always the risk of being caught off guard by false information being spread about you. Or, it’s possible that a particular remark, campaign, message, or reaction gets twisted, and the impact is artificially inflated online. And we all know how quickly a sensational message, no matter how false, can spread online.

The major problem with not managing your online reputation is that when others post something negative about your company, that information quickly rises to the top of the search engine rankings. This means that when someone searches for your company, the first thing they will see is something negative. And most online reviews persist for years. In short, if you don't build your online reputation, someone else will.

How Much Does Your Google Reputation Matter?

Did you know that 88% of internet users trust reviews they read online as much as advice from friends? Peer-to-peer review sites and platforms like GMB, Yelp, and TripAdvisor have become more important than ever for consumers when choosing products and services. This is especially true for local businesses. For example, a difference of just half a star in a restaurant’s rating can significantly affect bookings and incoming calls.

Unfortunately, today’s internet users place increasing importance on quickly accessible information about brands. Consumers often make snap decisions based on this information (whether it’s accurate or not). Therefore, if you don’t control the spread of negative information, it could irreparably harm your business. Negative reviews can drive away potential customers and seriously affect your profitability.

How We Ensure Your Reputation Is Flawless in Google Search Results:

• We negotiate with Google to clean up results and delete harmful information.
• We preemptively manage negative results so that the articles we create and publish appear higher in search rankings.
• We compile and SEO-optimize all your online profiles so that they appear first in search results.

Why Is It Necessary to Clean Google Results?

60% of online shoppers start by searching online. Furthermore, 68.1% of all organic clicks go to the top 3 organic search results. However, Google often displays content about brands, people, and events without filters or content checks. This happens because fact-checking is expensive and cumbersome. As a result, information about you could be inaccurate and hurt your reputation. It's important to always keep your finger on the pulse and continuously build your reputation in the search results.

It is also essential to know that positive reviews can help your business rank higher through SEO optimization!

Write to us at info(@)seolitte.com or contact us at +373 69 809 235 if you need the service of cleaning Google results or strengthening your online reputation.