Have you ever wondered how your customers find you online? Did they search for your product or service on Google and come straight to your door? Probably not. To be visible online and reach potential customers, you need effective website promotion — and that’s exactly what an online marketing agency does: it builds and refines the image of companies in the digital landscape.
In this article, we’ll walk you through the daily activities of a digital promotion agency like SEOLITTE and answer what each of its team members does on a day-to-day basis.
SEO Department: Optimizing Websites for Search Engines
SEO (Search Engine Optimization) can be broken down into two main categories: On-Page SEO and Off-Page SEO.
On-Page SEO: Internal Website Optimization
At this stage, SEO experts use specialized tools to identify and correct errors in programming and site structure. These tools also highlight areas that limit the site’s promotion potential.
Website Structure: The initial structure of a website often needs significant changes (10-50%, or more), based on keyword analysis and an architecture that Google can easily understand. Organizing content, optimizing SEO tags, and ensuring proper indexing are all essential tasks.
Meta Tags and Descriptions: Writing optimized Title Tags and Meta Descriptions is crucial. Each page needs unique and engaging meta tags that incorporate important keywords.
Headings: Headings, such as the H1 and H2 tags, help organize content and guide search engines on the page's main themes. The H1 tag is the most important, while the H2 follows.
Image Optimization: For a site to be attractive to Google, images must be high-quality, properly sized, and contain Alt Text (descriptions for search engines to understand what the image is about). This helps boost rankings.
Page Speed: Slow-loading pages impact user experience and rankings. SEO experts perform speed analysis and recommend adjustments to improve load times.
Internal Links: Creating internal links between products or services encourages cross-selling and ensures easier navigation.
On-Page SEO Tasks:
- Optimizing text, images, titles, and descriptions
- Improving website architecture and code validation
- Correcting URL structure and internal linking
- Boosting page load speed
- Fixing site errors like broken links.
Off-Page SEO: External Site Optimization
Off-page SEO focuses on improving website popularity through PR and Link Building. Link-building strategies increase your site’s authority and visibility by generating quality backlinks from other reputable sites.
Link Building: A critical aspect of this is acquiring links from various online sources, including media publications and industry-related directories.
Advertorials: These are informational or educational articles that include backlinks to your site. These articles are published on online platforms to improve your site’s SEO.
Off-Page SEO Tasks:
- Publishing advertising content on relevant websites
- Placing banners or links on blogs or other websites within your niche
SMM (Social Media Marketing) Department: What Does a Social Media Manager Do?
The Social Media Manager is responsible for engaging with the public and developing targeted marketing strategies for different platforms.
- Audience Targeting: Identifying the right audience and determining the relationship between the business and its customers.
- Brand Voice: Establishing a consistent tone of voice across all platforms.
- Content Creation: Crafting content for various platforms based on the business and target audience.
- Ad Campaigns: Running A/B tests, remarketing campaigns, and optimizing posts for maximum impact.
- Growth Plan: Develop a social media strategy to grow brand presence and engagement.
SMM Tasks:
- Interacting with the audience and analyzing competitor activities
- Creating, scheduling, and optimizing posts
- Managing ad campaigns and measuring ROI
- Engaging with communities and responding to feedback.
Creative Department: How Does the Graphic Design Team Work?
The Graphic Design Team handles visual identity and brand aesthetics. They ensure that a company’s visual presence aligns with its core values.
- Brand Identity: Creating logos, typography, color palettes, and visual elements that define the brand.
- Advertising Materials: Designing materials for print and digital media such as brochures, billboards, business cards, and social media ads.
Design Tasks:
- Developing logos and brand symbols
- Designing marketing materials for various platforms
- Establishing brand style guides
PPC Department: Daily Activities
The PPC (Pay-Per-Click) Department focuses on managing paid advertising campaigns to drive targeted traffic to websites.
- Market Research: Analyzing competitors and identifying valuable keywords.
- Campaign Setup: Setting up search and display ads, remarketing campaigns, and audience targeting.
- Campaign Optimization: Constantly optimizing campaigns, checking performance metrics, and adjusting strategies for better results.
PPC Tasks:
- Conducting competitor and keyword research
- Setting up and optimizing ad campaigns
- Monitoring campaign performance and making adjustments
- Providing recommendations for website optimization.
Collaboration with SEOLITTE Agency
A collaboration with SEOLITTE involves the following steps:
- Briefing: Provide details about your target audience and business goals.
- Account Setup: Share access to your social media pages and ad accounts.
- Strategy Development: The agency audits your current marketing efforts and develops a custom strategy.
- Execution: Launch campaigns, optimize, and adjust as needed to meet business goals.
- Ongoing Optimization: Regular analysis and optimization ensure continuous growth and improvement.
For more information or to get started, contact SEOLITTE at info@seolitte.com or +373 69 809 235.