That's why we decided to draw a list of the most common mistakes made by entrepreneurs that have negative repercussions on the reputation of the business they created:

1. Entrepreneurs forget about feedback - I understand the blind trust of some players in the domestic market and trust in the products/services provided, but this does not exempt you in a certain way from the obligation of feedback. If a potential or new customer leaves a review on your Facebook page, on Google, or directly on the website, respond to them. Regardless of whether this review is positive or not. Don't forget, this can give you clarity on things to improve and deficiencies that need to be addressed. But above all, depending on your responsiveness, the reputation index of your business will also be calculated.
2. They don't invest in quality marketing - Maybe it will already sound cliché and as if everyone knows it, but... you can see this trend of cheap and a lot... in kilos. Remember! A good business can be ruined by a promotional campaign of questionable quality or inappropriate packaging. The speech and strategy you use must complement your business, and make it better, and closer to users, that's why it's mandatory to call on specialists and invest in this field. Your reputation is vitally dependent on public opinion, so be careful what and how you deliver.
3. They completely forget about the customer experience - The most specific mistakes are included here. Let's imagine: we have a business in the HoReCa sphere. It has the whole spectrum of online promotion channels, it works based on the most interesting and original marketing mechanisms, but... it forgets to hire qualified staff. The customer, intoxicated by the promises offered, collides head-on with the attitude of the staff. From this point on, the efforts made will amount to an overwhelming zero.