The internet world is tough enough and for some entrepreneurs, it can seem like a jungle with uncertain rules and many obstacles. In reality, digital marketing dictates what are the reliable online promotion strategies, and today the PPC campaign tool is in great demand. In the following, we will explain to you what are the reasons why you should use PPC campaigns and what are their results.

• What is a PPC campaign? 

Originating from English, the term PPC is deciphered as pay-per-click, a tool that assumes that each access leads to a charge and, respectively, a boost for a brand's brand awareness or for increasing the numbers in the sphere of promotional campaigns.

• Benefits of PPC campaigns

Broadly speaking, PPC campaigns are one of the most suitable tools when a local, fast-impact strategy is needed. Let's imagine the situation: you have a new product, which you want to promote on a landing page. Although SEO optimization must be done and implemented in parallel for quick results, you can start a PPC campaign. This would bring you leads and help you boost your views. Thus the search engines will start showing you in the top 3 sponsored ads, in a huge competitive field.

The benefits of this type of campaign are: 

• speed - you have a budget, you have leads coming. It is appropriate for seasonal campaigns or with a small impact area;
• impact - like PR strategies, PPC campaigns go viral quite quickly and are remembered, thus anticipating the needs of customers.
• efficiency - compared to organic views, PPC campaigns are quantified much faster, which is perfect if you have unused budgets that need to be spent, for example, by the end of the calendar year.

In technical terms, a successful PPC campaign means:

• promoting the most important online traffic sources of 2024, right where your audience is.
• you can set up PPC campaigns on two big platforms, Facebook and Google, taking into account the profile and clues of the target audience: interests, goals, age, gender, belonging to a community, etc.
• increasing awareness of your business, which directly influences marketing campaigns, but also direct sales.

Why should you call SEOLITTE?

• predictability in spending finances and predicting impact;
• the ability to adjust or improve PPC campaigns depending on needs and trends;
• adjusting them to the objectives set in the marketing strategy.

What will we do if you want to work with us?

• the study of the keywords on which the online presence of your business is based;
• creation of highly attractive banners and commercial messages for your target audience;
• analysis of competitors and the campaigns they use, so you know what effective measures you can apply in your PPC marketing strategy;
• audience segmentation, which would allow determine the right audience groups and people to base your strategy on and increase traffic;
• campaign testing and continuous optimization for maximum efficiency;
• management and reporting of results.

Do you want to run attractive and impactful campaigns? Contact us by e-mail or no. by phone, at info{@}seolitte.com, or call us at +373 69 809 235! We take care of the rest.