Choosing topics for online content

We note with sadness how many resources are spent on filler content. Yes, everyone knows: that SEO requires content. So be content! But aren't you already tired of advertorials like "What is SEO and how is it useful?" and "X steps to building an SEO strategy"?

Even sadder is when useless content is created for Social Media: "Tips", "Myths", and "Trends" no longer interest anyone in 2024.

Good content can have a huge impact on critical business goals like generating organic traffic and increasing leads and sales.

How to choose good topics for posts and articles

Here are some significant benefits of writing creative blog posts:

Increase organic traffic: Your business blog page helps you find your website in Google results when something related to your niche is searched for.
Build Brand Position and Credibility: Creating informative industry content helps increase domain authority and puts you ahead of the competition.
Build a close relationship with your customers: Writing blog articles is an opportunity to connect with your audience without creatively approaching them. Blog posts can be written less formally and with fewer restrictions than press releases or website information.
Generate more sales: Some well-written and informative articles can attract new readers/followers, with the potential to become customers.

So, good stories can increase traffic, brand awareness, credibility, conversions, and revenue.

When choosing new topics for posts and articles on social media or your business blog page, the most important thing you should consider is how much interest you have in your idea. decided to write A compelling topic can motivate you to keep writing many more new articles, precisely because it brings you joy to talk about interesting topics related to your business. If you don't care about a certain topic, why should anyone else? Therefore, it all starts with you!

Be different

The more authentic you are in your approach to topics, the more people will gravitate towards you, find the information you publish interesting and engaging, and continue to read you.

Look for interesting topics and specialists who are willing to give you an interview. By doing so, not only will it be easier for you to write, since half of the material, namely the interview answers, will be written by your guest, but you will also get more reach and engagement than you usually have, because the interviewee to promotes herself, she will be more than happy to share your creation.
Write an article that highlights the best in the industry. Let it not be too long, but only the best. It is a useful resource for the readers, touches the ego of those included, and makes you good relations with them. Write an article that creates controversy: sparks discussions, comments, Facebook posts, and… traffic to your page. Be careful, don't abuse this kind of article to avoid becoming a gossip site.
Define an editorial calendar and stick to it. Choose the days of the week when you publish new articles and stick to them. Let your readers know when you're going to publish and make a public commitment that you'll stick to it. So that your readers look forward to your new articles. The more you write, the more traffic you generate to the site.
Write about topics you are passionate about. If writing articles and posts is a chore for you, it will show in what you post – just like in any activity, for that matter. As long as you don't do it with pleasure and passion, it's hard to turn the page into a business. No one likes to read articles that don't exude a bit of passion.
Write whatever you think might help those who read you. Don't forget to give your article a personal touch by also writing about the challenges you've faced since you started developing your business, but also about what motivates you to keep going.
Use images and videos. Photos and videos are basic ingredients for sharing an article. Illustrate your posts: good images attract users. Successful photos or interesting videos will certainly be passed on. In addition, visual elements complement, emphasize, and sometimes contain more messages than the text itself. They also help the readability of long, hard-to-read texts. Good photos also play an important role in increasing the conversion from the home page to the page where the detailed article is located. Also, in-text photos make readers scroll down the page to the end of the article. Use good quality images, not very large (so as not to increase the loading time of your site), relevant and necessarily tagged, for search engine optimization.

You have to offer more than a service or a product:

Nowadays, to gain the attention of the public, a brand needs to connect and get to know consumers before presenting a product to them. Competition is high, so users have a wider range of options. It's hard to impress your potential customers with the quality of your articles alone. This is precisely why social media is an excellent tool for strengthening the connection with the public.

Here are some topics that may be of interest to followers, increasing the level of trust in your business:

The code of corporate ethics. It matters to people what the missions and values of a company are, and how the employees of a company are treated - to be able to trust.
Ecological initiatives. Today, consumerism is a threat to nature in a certain sense. Analyze how your business wants to improve production and product quality and help nature.
The position of the company on various social issues. Today it is hard to stay away from social movements and society's problems. And you don't have to. Many brands offer sponsorships and collaborate with social organizations to make our world a better place to live.
Humanize the company. People know that behind every company there are people. They want to know those people. Be someone people can reach out to to discover new experiences and make them feel free to do so.
Introduce your team. Post a series with the colleague of the week, describe what each does, and celebrate them when they have achieved something special (earned a new degree, completed a training, represented the company at an event, took an important step in life). The point is to create a sense of transparency and humanize your brand. Because people trust people.
Show gratitude and give thanks. Have you reached "x" thousand followers? Have you just completed "y" years of activity? Have you reached the "z" number of satisfied customers? Celebrate any such event with a post/article where you express your gratitude to your followers, and thank them for supporting you and following you.
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There are many types of content you can post on social media or blogs. Some may be informative, funny, or about deals.

We know a business needs to sell to survive, but make sure there's a balance between promotional, informative, entertaining, and educational posts.

Providing valuable and educational information will pay off in the long run for your business. Put the focus on the customer, not the product or service you're marketing. Thus, you will be able to bring in new customers, but at the same time, you will build a long-lasting relationship with existing customers.

No one social media account or blog page can have complete control over Facebook or Google's ranking algorithms, but by following the recommendations above, you'll increase your chances of getting your organic content in front of as many people as possible. Implementing these recommendations, along with following platform rules, delivering quality content, and personalizing communication will generate better and better results for your business over time.