A quality promotion of a website can be done in only one way: developing good content and optimizing it for SEO. We are referring here to an organic promotion, i.e. through the intrinsic value of the site.

The safe, correct, and long-lasting way to promote a website is through content editing (or copywriting): the same thing. What does this mean? Modify the texts that already exist on the site. Mostly yes, your website texts are the raw material for SEO. However, you can't do SEO on something that doesn't exist or is of poor quality. Website promotion is primarily done by matching the content with the real purpose of your web page.

From the site optimization practices used so far and from what was said on various blogs of SEO optimization agencies, it follows that keywords should be placed in the title, in the text, in the URL, in the descriptions... in pockets, and at the bank. And write it on your palm, so you don't forget. I mean everywhere. Fake!

It is not like a few years ago and if you promote the site in this way, moreover, if the density of keywords exceeds 3-5% of the volume of the text, you will not have who knows what results, and the probability of choosing with a penalty it is very high and you will end up somewhere behind the rankings!

To understand how to promote a site, we need to perceive how people navigate:

1. You have a need, you are looking for an answer or a solution to your problem.
2. You formulate the need in a string of words and phrases, known as a "query", and enter it into the search engine.
3. Search through the obtained results, click on that result, and if you are satisfied come back or stay on the page.

So in SEO strategy, we need to focus on words that sell and on user intent.

Keyword optimization based on intent

Google can now understand the intent behind a keyword. Intentions can be several: informational, purchasing, or exploring options. Always optimize for keyword groups and serve grouped content per page.

Advice! In Romanian, you must keep the form of the keywords intact, because Google perceives the Romanian language badly.

Where do we place the keywords?

1. In title tag (the title of a page must be an accurate and concise description of the content of that page). It is critical for user experience but also for search engine optimization. The length of the title should be 50-60 characters. SEO keywords must come first in the title.
2. In meta description (the meta tag is a short description of the content of a page). This description serves as a source of advertising, you can get a much higher click-through rate from users to your page.
3. At least 2-3 times in the body of the page. Maybe, even a few more times, if the text is long enough. You will probably be tempted to use these SEO keywords more than once, but experience shows that this does not bring benefits from an SEO perspective, quite the opposite. Keyword density should not exceed 3-5% of the text volume.
4. Anchor on your main keyword (direct link to what you're selling).
5. Use keywords in the headlines (below the chapters) as well.
6. ALT to images (100-150 characters). This will not only help increase traffic from web searches but also from image searches.
7. In the URL address.

The golden criteria for good copywriting in 2024

Now that you know how to optimize your text, let's also run it through quality content filters:

• Is the long read good or not? - yes, the long read keeps users on the page, but it must be very informative. The trend in recent years has focused on creating quality content and SEO articles. Google will show large texts, from 1000 to 2000 words, in the first results.
• Does your text not have a title, an introduction, and an end? - Do you have a good text, but you don't have a good title? Promotion on Google implies an increased focus on the title. As I said above, people filter information, so the first detail that catches the eye is the title.
• 80% of articles are not read because of an unattractive title - in the title you need to specify the target audience, highlight the usefulness, be current, have numbers, and anticipate the search intent (the most searched formula online is "how to" ) and have triggers or magic words (new, free, because, imagine, how to, numbers). Then you have no introduction to the present. The introduction matters just as much, it must anticipate what problem you will solve with the text.
• 8% of readers read the ending and if they like it they go back to the introduction and the text itself - the conclusion is equally valuable. Web users don't read, they scan content. Use figures, and infographics, to structure the content in chapters and sub-chapters. The article must contain a proper ending - a conclusion or a relevant CTA.

• Good texts have a colossal impact on your website:

1. They increase the sales rate.
2. They increase fame.
3. They outline a suitable image.
4. They put your products and services in good light.
5. They promote the company in search engines.

So, to be ahead in 2024, it is no longer enough to optimize the site from the source code point of view (like a few years ago), you also need to do content optimization, proofreading, editing, and all in one place means quality promotion of the site. To stand out from the competition, you need better content. Thus, promoting your website will have the effect of placing it where you want it.

Original content is the key to success in promoting your business. SEOLITTE experts produce original content that has a positive impact on business results: increasing conversion rates, increasing popularity and sales, as well as ranking in the top search results based on keywords on the most important search engines. Call us now at +373 69809235 for a free marketing consultation and get ahead with quality content!