Are you looking to increase sales in your online store? Want to make more sales using the right online marketing tools and techniques? This article will give you the best online sales strategies to continuously scale your business.

Consistently making sales and consistently growing the average check are no easy tasks to accomplish, especially in the various crises we've found ourselves in over the past few years, but business and life go on, and the goal of a business is always profit maximization.

Increasing sales in the online store - here's how you can do it effectively:

• You have to offer different promotions, seasonal offers, and seasonal discounts under fair conditions - if we consider offering a discount, it must be less than the profit margin and not the trade markup. Incorrect setting of discounts is one of the most common mistakes made by entrepreneurs at the beginning of the journey, they can end up working in the red without realizing it until it's too late. Seasonal sales promotion campaigns are, in particular, used to promote seasonal sales, products, or services (summer or winter campaigns, as well as holiday campaigns). They usually work best with businesses that also have a seasonal influx.
• You must come up with an 'out of the box' approach to online marketing - as more and more people have access to the internet and spend more and more time online, online marketers need to adapt, be more creative, and capture the attention of the target audience, as well as provide them with an unforgettable experience following the interaction with the promoted product or service.
• Position your product well in the market, through a single competitive advantage, this will help you to:
  -Simplify the perception;
  -Occupy a clear place in the minds of consumers;
  -Make your competition look irrelevant.
• Build loyalty through an authentic customer care policy - customer care it's how people are treated when they interact with a brand. This includes all experiences with the company and its employees: before, during, and after the purchase. Offer giveaways and trials, and customers will have the opportunity to test other products you sell. Likewise, you can offer free delivery on purchases over a certain amount, this greatly excites the clientele. Another way to instill confidence in your customers is to offer a 14-day 100% money-back guarantee. This way you will show that you have absolute confidence in your products, and if you offer a long warranty period, potential customers will know that you sell only quality products.

• Use an approach like „purchase funnel” - a sales funnel represents the sequence of stages through which a visitor passes from the first interaction with a brand to becoming its customer.

Here are the stages that customers usually go through online:

1. Awareness: prospect research and online lead generation. At the top of the sales funnel, you have the awareness of where you would try to capture your potential customers.

In the Consideration stage, creating brand visibility is done through:

• Display ads
• Video Ads
• Search engine ads
• Social Media Posts and Shares/ SMM Ads
• Articles and influencers.

2. Interest: introduction of products and services + qualification of leads and their care. This is where users start to get serious about buying something. Including detailed product descriptions or even blog posts targeting relevant search queries, describing your competitive strengths and advantages can provide valuable content for users.

In the interest stage, it is important to have easily accessible and credible information online, this is done through:

• SEO/ Search Engine Advertising
• Articles/blogs/reviews and testimonials
• Social networks, channels, and Maps (Google Maps)
• Case studies
• Newsletter.

3. Desire: sending offers or quotes and negotiating terms. In the evaluation stage, it is important to have easily accessible and credible information about your brand online.

4. Action: closing the deal. At the bottom of the funnel, you should make sure buyers have everything they need to convert. This could include testimonials, case studies, or reviews. At the purchase stage, the support offered is a decisive factor:

• Online purchase
• Online booking
• Personal cabinet
• FAQ and support
• Newsletters
• Setup and usage tutorials.

Increasing sales in the online store: conclusions

If you follow these tips, you're sure to have rolling online sales and your turnover will skyrocket! If you don't have enough time or resources to do it thoroughly and enthusiastically, we are here for you. We have more than 7 years of experience in business marketing! Call us at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com.