Reels on Instagram: how to use them for online marketing?

Did you know that around 2 billion users engage with Instagram Reels daily? Sounds like a great opportunity for entrepreneurs, right? Imagine being able to promote yourself on Instagram to a market of 2 billion people, offering them something new—whether it’s a service, a product, or a compelling story to share.

Since video content has grown significantly in the past decade, the SEOLITTE digital marketing agency has put together some effective ideas for creating Instagram Reels that drive sales.

Showcase Your Product with Instagram Reels

Instagram users love product showcases. The most straightforward and effective approach is product presentation—whether through unboxing videos or detailed product overviews.

To make an impact:

Ensure high-quality video and audio
Use well-structured and engaging content
You don’t need professional video services—a good mobile phone and some basic filming rules are enough.

Instagram Reels as Virtual Tours

This works exceptionally well for businesses tied to a physical location. In the HORECA and tourism industries, Reels can significantly boost sales and enhance brand awareness.

For example, if you own a guesthouse, you can create:

Reels showcasing available rooms
Reels highlighting the location’s surroundings
Reels offering directions to help tourists find you easily.

Instagram Reels used by businesses

Reels That Highlight the Human Side of Your Business

Tell a story. Share the history behind your business and reveal the motivation that drove you to start it. Customers love success stories, but they also connect with real experiences, including challenges and failures.

Instagram Reels Q&A

Curiosity is a powerful tool in marketing. Ask yourself:

What does the consumer want to know?
What questions are they asking?
What desires can your product or service fulfill?

By answering these questions through Q&A Reels, you strengthen your community and align it with your business development strategy.

What Rules Apply to Instagram Reels?

There aren’t many strict rules, but two key elements matter most:

High-quality video production
Effective social media promotion.

Get Results with SEOLITTE’s Digital Marketing Expertise

Instagram Reels have already proven their effectiveness in boosting sales and brand reputation. If you want to maximize results, let SEOLITTE help you create Reels that work.