Do you have an online business or blog that you want to actively promote? Do you know how important it is to advertise online, but have no idea what the trends are? If you are among the people who may have tried to do digital promotion independently or who have tested all kinds of irrelevant strategies, don't despair.
It's time to dispel some SEO myths that have become irrelevant and recommend some mechanisms that deliver results this year.
#1 SEO is just about fixing errors in Google Search Console
Until recently, SEO specialists openly stated that SEO mechanisms are used exclusively to correct errors displayed in Google Search Console. The truth is that SEO represents a true technical, analytical, and creative strategy, involving the record and statistics of metrics, compliance with the existing technical rules on your website, and above all the creation of quality content that would position you superior to your competitors. So, SEO is no longer just a digital "bandage" that positions you advantageously in the online services market but is an effective method of drawing an online marketing strategy for promotion.
#2 More links - higher the top position
There are many agencies in the market that go exclusively on the link-building strategy, which they consider to be much faster, thus turning customer opt-in messages into mere promises. SEO is not about a multitude of associated links, but, as the statistics prove, about informative content. There is a decreasing interest in links because online consumer behavior is also different. Emphasis is increasingly moving towards the need to find quality, useful information corresponding to their needs.
#3 Keywords are everything!
It is a partial myth, but one that must be properly combated. In 2013, Google released the Hummingbird tool, the first step towards a better understanding of naturalized language. Accordingly, the use of keywords should not be done chaotically, but as structured as possible. Accordingly, when the SEO specialist proposes the use of keywords, he must group them and propose writing first some general articles that would reflect these categories and then explicit texts that would directly reflect the groups of keywords. In this way, their weight increases exponentially and organically raises you in the search engine rankings.
#4 Stop doing local SEO!
Yes, it is obvious that we live and work in a deeply globalized world, but the truth is that the power of local searches remains around 40-45% of the total number. Accordingly, consumers are still looking for local keywords, which is normal and natural, because even globalization has not managed to destroy the concept of community.
Accordingly, when the SEO specialist decides that it is appropriate in the s to also mention the need for a local strategy, take this into account, because there is the possibility of finding, at a global level, more people with purchasing power than if you end up in the global ocean of digital offers.
#5 It doesn't matter what device you're optimizing for
Already have a working website? Are you promoting your website online? What about the user experience? With the convenience of accessing it from different tools: phone, tablet, or computer? Our suggestion is to pay more attention to this dimension because it depends on how long your potential customer will stay on the site. If your site takes longer than 5-7 seconds to load on a mobile phone, then you've lost the person's interest.
So opt for SEO services aimed at improving your website and reliable results, so that you get an impeccable reputation in the online sphere and become a high-quality brand.