November 28, 2022

Alina Hasnaș

SEO Tips: The Best Ideas

SEO is a complex activity that requires investment of time and constant efforts. If you apply these SEO tips in practice, you have excellent chances to reach the top of organic searches for 4-6 months.

SEO Tips for Results:

  1. Do not use the techniques of black hat SEO - one of the most useful SEO tips is to do honest SEO. However, manipulating engine ranking results is quite a popular activity. However, it has become more and more difficult and, in our opinion, less and less worth doing, because it is not worth the effort. While spam works occasionally, it generally takes more effort to get ranked with spam than it does by creating good content, and the long-term cost is virtually non-existent. Instead of putting all your time and effort into something that the engines will devalue sooner or later, why not invest in a long-term, value-added strategy? Moreover, any link-building model that is non-standardized, unnatural, or manipulative becomes a devaluation target for advanced search engine algorithms.
  2. Invest time and effort in link building - one of the best SEO tips is to constantly build quality backlinks. For Google, the number of domains that link to your site matters enormously. Getting backlinks happen using PR techniques and tools, and Link Building. Link Building is all about driving valuable and relevant links to your site.
    Build your subject authority - build a reputation for high expertise in a specific area. Don't post content about anything and everything. Keep things focused and build a reputation in one area (ie: laptops, not technology per se). Over time you can branch out into communication areas.
  3. Base your SEO strategy on a robust keyword analysis that includes the following pillars:
  • The intention behind a keyword;
  • Long-tail phrases and expressions that can bring conversions;
  • Keyword difficulty - to know which keywords to target, it is essential to understand not only the demand for a particular term or phrase but also the work required to reach the top of search results. If the big brands take the top 10 results and you're just starting on the web, the battle to get top rankings can take years of constant effort. This is why it is essential to understand the difficulty of different keywords.

4. Don't ignore site load speed - Google stated back in 2018 that mobile pages should display content to users in under 3 seconds and the total size of a mobile web page should be less than 500kb. Make sure your website pages load fast enough.

  1. Put the user experience at the top of the list: Google only wants to display content that gives visitors a positive experience by:
    - Easy to read content;
    - Well-organized site;
    - Interesting and useful content;
    - Adaptable site on different devices;
    - No intrusive ads;
    - A well-designed website on user needs.

How Google might measure user satisfaction?

By metrics such as:

  • Click-through rate - CTR - how many of your site's impressions in search results materialize in clicks to the site.
  • Time spent on page - the average time spent by all users on a single page.
  • Site bounce rate - the percentage of unique page visits - is the number of visits where a person leaves your website exactly from the landing page, without navigating to other internal pages.
  • Pogo-sticking - the actions of pressing back and forth, determine the results of Google searches.

Best SEO Tips for 2023

How do you ensure a good UX on your website?

  • Give visitors what they're looking for.
  • Make sure your site looks correct/good on any device.
  • Make sure visitors enjoy browsing your site and minimize distractions.
  • Make sure your site explains everything visitors want to know - accurately.
  • Build expertise on the main topic you cover on the website.
  • Get quality backlinks from other sites.
  • Update your content regularly (when needed).
  • Do all of the above on a fast and secure site.
  • Content is still the king in the online - this is one of the most enduring SEO tips. It is said that Google wants to show the most useful result for a query. Thus, it must cover everything that searchers want to know. It's about covering what's important to the searcher and what type of content they expect to see. It's not just about content length, though. Longer content isn't always better.
  • Don't ignore artificial intelligence - it means click-through rate and time users spend on a website will be key factors that RankBrain will use when ranking content. It is good that it is organized and useful so that you captivate and engage the readers.
  • Optimize for image search - Newer image feeds into Google Images or Google Lens for visual searches. Google Lens is a visual recognition technology designed to scan things and provide answers. For example, you can copy and paste text you see in a real book. Google Lens also offers product alternatives when shopping. This way, your products can be shown when customers try something from your competitors. Depending on your business and target audience, optimizing for image search can give you a competitive edge. This way, you will constantly generate traffic, leads, and growing income.
  • Your approach to online marketing must take the path of personalization -  third-party cookies will no longer be accepted on the search engine. But for companies to exploit user data, they must build their primary databases. This SEO trend will help you establish a targeted and personalized internet marketing approach. This is to gain more potential customers and build your database.

Best SEO Tips 2023

  • Use video content - currently, in one minute, 694 thousand hours of video are watched on YouTube. You can optimize your YouTube channel for SEO with descriptions and keywords. It's also important to remember that 88% of users say that video helps them make a purchase decision. So, include the use of this essential tool in your SEO strategy.
  • Place special emphasis on SEO E-A-T signals - search engines will continue to look at your site's expertise, authority, and trustworthiness when ranking your content in search results.

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