Online performance marketing is a form of promoting a brand, where the online marketing agency is paid based on results (profitability or ROI). The purpose of this way of operating is that the marketing approach is in the form of a sales funnel. Thus, every stage in the funnel should be carefully analyzed for constant optimizations.

Also, each promotion campaign is optimized until it brings as much profit as possible.

What online marketing channels are used in Performance Marketing?

All digital promotion channels are used in this case. However, it is customized according to the specifics of the business and the interests of the target audience. SMM, SEO, Google Ads and Remarketing, Display Banners, E-mail marketing, and content marketing are just some of the ways to go. Obviously, to aim for each channel to have a positive ROI and impact accordingly.

Do you want to embrace the online performance marketing philosophy? Here are the steps to follow:

1. Initial data analysis - a full understanding of online performance data and reports is the basic condition of this type of promotion. If there is no understanding, tools, or methods to accurately measure the impact of campaigns, your performance marketing will fail.
2. Correct setting of goals - goals must be thought out so that they are realistic, achievable, and effective, created according to the SMART model. SMART stands for Specific, Measurable, Achievable, Realistic and Time-bound. So, you also need to set some key performance indicators for analyzing and closely monitoring the results. This is also where the prioritization and selection of performance indicators take place for those values that have the greatest impact on the company's revenues. Respectively, it is also about the direct impact on conversions.
3. Building a complete action plan with well-defined responsibilities and activities - it is also very important to have specified action steps for each particular objective, as well as a well-defined marketing strategy. This is how we will help the entire marketing team to do their job flawlessly. So, the targetologist will know to identify the objective of the advertisement, but also how the achievement of the objective will be achieved. The copywriter will know exactly who and why they are addressing with a commercial message. The designer will know what mood and emotion he wants to evoke in the target audience, etc.
4. Defining the sales funnel - the sequence of stages through which a visitor passes from the first interaction with a brand to becoming its customer. It's about the path from identifying pain points and/or customer needs to purchase, then loyalty. At each stage in the funnel, we have to establish the communication channels and the types of messages transmitted. This is also where KPIs are established for each stage of the funnel.
5. Preparation of the set of necessary materials - landing page, sets of banners, texts and posts, etc.
6. Organizing a team responsible specialists for rapid change - must be able to intervene quickly in adapting the strategy. To be done quickly according to the performance indicators of the campaign, without dozens of approvals and meetings.