If you have an internet business, whether it's SEO for an online store, an informational website, or a blog – you most likely already know what SEO optimization is. For those who know little about this subject, below we would like to clarify once more.
So what is SEO?
SEO (Search Engine Optimization) - a set of measures to improve the site's position in search engine results for relevant keywords.
In simple terms, SEO promotion is a way to improve the position of the website in the top rankings made by search engines (Google, Yandex, etc.). You must have wondered why Google places certain sites on the first search positions and places others lower. The answer is simple - it's all about SEO promotion.
In this article we address the main myths that are associated with SEO promotion, to clarify what is true about SEO and what is just speculative/outdated ideas (or SEO myths).
SEO myth #1. SEO doesn't work anymore
We put this myth first because it is probably the most absurd myth, to which it is time to say "Goodbye".
SEO brings results for those who know how to build a correct strategy, those who know how to think pragmatically, and those who are not afraid to invest in the future. Especially if we want to promote our website.
Myth #2. Keywords are no longer needed
Until recently, it was believed that a large number of keywords guaranteed good SEO results.
However, search engines evolve, and with them the promotion strategies and the approach of SEO experts.
Keywords are still important, but now it is more important to pay attention to the content of your article, its relevance, and its benefits to the reader.
It is better to abandon the artificial introduction of keywords, in favor of a well-written text, which contains the keywords inserted strategically and only a few times (at the limit of common sense and where they should appear)!
Myth #3. Ideal text size = X number of words
If you believe that: the more words the text on your website contains, the better, then you have reached the broad category of people who believe in this myth.
I have seen thousands of cases when short but relevant content was in the first position. You've probably seen this too in your daily searches. It does not matter how many words will be in your content, the most important thing is the relevance of the content of this information and the usefulness of the information.
Myth #4. The main purpose of the promotion is to reach the TOP in search engines
Hiring an SEO firm to promote your website is not strictly limited to one task - to rank first for keywords in search engines.
The task of a professional SEO company to promote your website should be a complex set of website development measures such as the number of page views, conversions, traffic growth on different phrases, etc.
If your site is already in the Top, it will bring more traffic more easily, but if its position is not the first, don't cling to this aspect from the start. Look above all to get quality traffic growth.
Myth #5. Image optimization is an aspect we no longer need
With the wider use of images and animations on websites - image optimization has become a very important aspect.
Since Google is not able to determine by itself every time what is presented in the image, we have to describe the image ourselves by choosing a correct title and description. Don't forget to fill in the ALT fields on the image, as they will help greatly increase the chances of the image being more visible in searches.
Another aspect concerns the size of the images, they must be compressed every time, so that they do not take up too much space on the website, and they must be resized to the exact size they will appear on the website.
Myth #6. Social media does not affect SEO
Since social networks are not a ranking factor in themselves (they are not part of search engine algorithms), there is a myth that they do not affect a website's SEO progress in any way.
Social media may not directly increase your site's SEO, but it will help it rank higher. Search engines scan Social Networks and gather information from Facebook, Instagram, etc. For more details on social media promotion, see our Social Media Management service.
Myth #7. SEO doesn't matter - content is the only thing that matters
Some people believe that quality content can replace SEO optimization. Content is certainly a very important aspect of promotion.
However, without advertising and promotion, your content simply will not reach your target audience.
Hiring an SEO firm helps search engines find your quality content. This is why high-quality content and SEO should go hand in hand.
Myth #8. SEO doesn't work specifically for me
If you think that the SEO activity of site optimization does not work specifically for you and does not give you any results, then most likely it is not working in the right direction or the activity has not been entrusted to the most competent people.
SEO is not a magical way to get your website to the top of the search results quickly, but rather it is an ongoing process of work, which regularly takes some time (from 3 to 6 months for the first more serious results), a process that requires attention and analysis.
You can see more about the work procedure in SEO here: How does an SEO optimization company work?
So, it's time to get rid of all these myths and false ideas, and focus on success: that would mean working on SEO with new information and new powers. A good way is to ask for advice or a quote from us, contact SEOLITTE and we will help you.
BONUS part: Below we also present the Top Myths about link building. Because Rand Fishkin has already spoken well on this topic, we invite you to watch the video below.